by Hitendra Patil Pransform Do you feel your social media efforts are NOT really profiting you the way you expected? Ask the question “What is the one most important thing in the Internet world?” and the most common answer you will get is “relevancy.” Let’s take the example of what you are doing right now. You are on the CPA Trendlines website because you have come to trust that it really gives you relevant actionable intelligence — so you revisit many times to benefit from the fresh insights relevant to you and your profession.
The myth of ‘spin control.’ By Bruce W. Marcus Professional Services Marketing 3.0 Every election campaign produces, among other things, media myths and bad language. During the elections of the last two decades, the language was infected by a new myth called spin control. The phrase implies that a good media relations practitioner can control the nature and texture of a story in the press – can put the right spin on it to get the journalist to tell it the spinner’s way. In this report: The three things to do first when your firms gets bad press Five metrics for damage assessment Three quick-response options Six strategies to avoid making it worse It’s just not so. For all that […]
Someone you know is probably already doing it. by Becky Livingston Royal Apple Marketing With Pinterest gaining so much momentum, it’s important to be prepared for the potential marketing opportunities in this space. Like other social media platforms, this one allows other people to “re-pin” and “like” your content, as well as to comment on your pins. Here are five ways you can leverage the power of Pinterest—with over 11 million users—to help you with your marketing mix, including lead generation, sales, and branding:
You may be thinking, “Great! Another social media platform to maintain.” by Becky Livingston Royal Apple Marketing Lately, there has been a lot of online buzz about Pinterest, the online, social media platform where you post images and things of interest you find that others can view and “pin” if they like.
The secret strategies of high-performing 11-50-person firms. by Rick Telberg While increasing revenue and profitability are important to CPA firms sized at 11-50 persons, the paramount concern for the best, highest-achieving “ensemble” firms is gaining new and replacing lost clients. And their weapons of choice are more likely than low-achievers to be digital: Social media, Online webinars, Search engine optimization, and Internet advertising. The breakthrough research findings are revealed in a new 179-page study, “Marketing and Business Development Strategies at Accounting Firms – 2012 Survey Report, with Commentary and Analysis,” which is available for purchase from CPA Trendlines parent Bay Street Group LLC. The study shows trends within the profession, distinguishing between high-performing firms and low-performing firms, based on time-tested proprietary CPA Trendlines […]
A new movement is stirring within the CPA profession, led by a new tech- and social-savvy generation. Last week in a Chicago suburb, we met for a first-of-its-kind un-conference, organized by Jody Padar of New Vision CPA Group and titled I C Opportunities, which stands for Innovation + Collaboration = Opportunities. The meetup was fun, engaging, challenging and inspiring. To learn more, check out some of the notes, videos and compilations posted on social media here, here, here, here and here. Tweet me at @cpa_trendlines with hashtag #iccpa if you’d like to know more. –– Rick Telberg CPA Trendlines
Start by optimizing your company page. by Becky Livingston Royal Apple Marketing So you listed your company on Linkedin, but maybe you have forgotten all about it—until now. Here are a few tidbits on ways to leverage your LinkedIn company page to your benefit, including generating leads.
Your one-stop-shop for all your accounting news. by Becky Livingston @BM_Livingston Twitter is not a new medium, though many people feel like it is. In fact, Twitter was launched at South-by-Southwest in 2006 and quickly went mainstream shortly thereafter. Today, Twitter has over 300 million users.
It doesn’t need to be complicated or expensive. by Becky Livingston Social media is everywhere, much like the web site craze back in the mid 90s. So, what is a CPA to do about it? You don’t have time to monitor all the various social media sites available today. You aren’t tech savvy to know which ones are the easiest or best to work with. And, you may not have the marketing expertise to know which platform will keep your services current in the eyes of your clients.
How vulnerable are CFO.com and CFOzone.com? IDG Enterprise, a division of IDG Communications, which publishes PC World and Computer World, is rolling out a new website targeting CFOs — CFOworld.com. The move marks an expansion of IDG Enterprise beyond its core technology verticals, and into an increasingly competitive market space dominated by CFO.com, which has itself been recently challenged by ex-employees who launched CFOzone.com. CFOworld is run by editorial director Roy Harris, formerly a senior editor at CFO magazine. IDG expects to deliver news, features, blogs, “social” content, and aggregated content, including Bloomberg News. IDG said it might expand with additional websites targeting C-suite titles. More at BtoB Magazine
Linkedin leads with 76% of firms involved. via AAM A new study by the Association for Accounting Marketing finds that approximately 60% of the firms surveyed are participating in social media and 43% have written social media policies to guide employees and govern its use. LinkedIn emerged as the leading application used by accounting professionals with 76% of firms using LinkedIn and of those not using LinkedIn, 60% have a plan to establish an account.