Written to give you a fundamental understanding of how to use social media and digital marketing in your firm…
Someone you know is probably already doing it. by Becky Livingston Royal Apple Marketing With Pinterest gaining so much momentum, it’s important to be prepared for the potential marketing opportunities in this space. Like other social media platforms, this one allows other people to “re-pin” and “like” your content, as well as to comment on your pins. Here are five ways you can leverage the power of Pinterest—with over 11 million users—to help you with your marketing mix, including lead generation, sales, and branding:
You may be thinking, “Great! Another social media platform to maintain.” by Becky Livingston Royal Apple Marketing Lately, there has been a lot of online buzz about Pinterest, the online, social media platform where you post images and things of interest you find that others can view and “pin” if they like.
The secret strategies of high-performing 11-50-person firms. by Rick Telberg While increasing revenue and profitability are important to CPA firms sized at 11-50 persons, the paramount concern for the best, highest-achieving “ensemble” firms is gaining new and replacing lost clients. And their weapons of choice are more likely than low-achievers to be digital: Social media, Online webinars, Search engine optimization, and Internet advertising. The breakthrough research findings are revealed in a new 179-page study, “Marketing and Business Development Strategies at Accounting Firms – 2012 Survey Report, with Commentary and Analysis,” which is available for purchase from CPA Trendlines parent Bay Street Group LLC. The study shows trends within the profession, distinguishing between high-performing firms and low-performing firms, based on time-tested proprietary CPA Trendlines [...]
A new movement is stirring within the CPA profession, led by a new tech- and social-savvy generation. Last week in a Chicago suburb, we met for a first-of-its-kind un-conference, organized by Jody Padar of New Vision CPA Group and titled I C Opportunities, which stands for Innovation + Collaboration = Opportunities. The meetup was fun, engaging, challenging and inspiring. To learn more, check out some of the notes, videos and compilations posted on social media here, here, here, here and here. Tweet me at @cpa_trendlines with hashtag #iccpa if you’d like to know more. –– Rick Telberg CPA Trendlines
Start by optimizing your company page. by Becky Livingston Royal Apple Marketing So you listed your company on Linkedin, but maybe you have forgotten all about it—until now. Here are a few tidbits on ways to leverage your LinkedIn company page to your benefit, including generating leads.
Your one-stop-shop for all your accounting news. by Becky Livingston @BM_Livingston Twitter is not a new medium, though many people feel like it is. In fact, Twitter was launched at South-by-Southwest in 2006 and quickly went mainstream shortly thereafter. Today, Twitter has over 300 million users.
It doesn’t need to be complicated or expensive. by Becky Livingston Social media is everywhere, much like the web site craze back in the mid 90s. So, what is a CPA to do about it? You don’t have time to monitor all the various social media sites available today. You aren’t tech savvy to know which ones are the easiest or best to work with. And, you may not have the marketing expertise to know which platform will keep your services current in the eyes of your clients.
How vulnerable are CFO.com and CFOzone.com? IDG Enterprise, a division of IDG Communications, which publishes PC World and Computer World, is rolling out a new website targeting CFOs — CFOworld.com. The move marks an expansion of IDG Enterprise beyond its core technology verticals, and into an increasingly competitive market space dominated by CFO.com, which has itself been recently challenged by ex-employees who launched CFOzone.com. CFOworld is run by editorial director Roy Harris, formerly a senior editor at CFO magazine. IDG expects to deliver news, features, blogs, “social” content, and aggregated content, including Bloomberg News. IDG said it might expand with additional websites targeting C-suite titles. More at BtoB Magazine
Linkedin leads with 76% of firms involved. via AAM A new study by the Association for Accounting Marketing finds that approximately 60% of the firms surveyed are participating in social media and 43% have written social media policies to guide employees and govern its use. LinkedIn emerged as the leading application used by accounting professionals with 76% of firms using LinkedIn and of those not using LinkedIn, 60% have a plan to establish an account.
How social media marketing strategies can level the playing field for small firms and career-minded professionals. by Rick Telberg Facebook, LinkedIn and Twitter are ushering in a new age of opportunity for tax, accounting and finance professionals, but only if they are savvy and progressive enough to seize the advantages, according to one of the profession’s most seasoned and visible advisers. The technologies and tactics of new social media marketing can provide CPAs with never-before-seen avenues for connecting with clients and colleagues, competitors and peers, says Michelle Golden, the author of the AICPA PCPS Social Media Toolkit, and now the new book “Social Media Strategies for Professionals and Their Firms,” with an introduction by Bruce W. Marcus, a marketing legend [...]
Accountants shun Facebook and Twitter. Linkedin has established itself as “the premier social networking site” for tax, accounting and finance professionals, according to a new study by a veteran of the CPA profession. And well over three in four professionals are planning on increasing their use of Linkedin while mostly ignoring Facebook and Twitter. What are your plans for using Linkedin over the next 12 months?
Think virtual networking. By Lisa Tierney TIERNEY Coaching & Consulting Establishing a presence on Facebook, Twitter, and LinkedIn is more about social marketing than sales. If you have a business, you should have a Facebook page. You should be LinkedIn. But understand the reasoning before you get started. First things first: know that you most likely are not going to get a new client by simply establishing a presence on social media venues, Facebook, Twitter, and LinkedIn. These media are more about social marketing than sales. Think virtual networking. If you have a business, you should have a Facebook page. You should be LinkedIn. But understand the reasoning before you get started. It might result in a very different approach [...]
Social Media’s Not For You. Or Is It? By Janet Kyle Altman “Why is your CPA firm on Facebook?” I get asked all the time. “Why would a CPA firm be twittering, or blogging, or posting videos on YouTube?” This question is the 2010 version of the one I was asked ten years ago – why does a CPA firm need a marketing department?
How to Get a Job: 73% Use LinkedIn. Nearly three-quarters, or 72%, of finance and accounting professionals have a social media account and use it primarily to connect with friends and family via Facebook, according to the a new Mergis Group survey. Despite this, when it comes to using social media in the job search, LinkedIn was the definitive favorite. Key findings:
Networking moves to social media. Empowered by technology and concerned about costs, tax and accounting firms are rushing into digital marketing in unprecedented numbers, according to a new CPA Trendlines survey. The “CPA Trendlines Marketing and Business Development Trends Survey” reveals emerging issues and opportunities in practice development strategies, spending plans and growth goals. Click here to join the survey. Website upgrades and email newsletters are among the most important new marketing initiatives that firms are undertaking. Networking with referral sources remains the primary business development strategy for firms. But, increasingly, it’s being done online, through social media such as blogs, Facebook, LinkedIn and Twitter. LIVE SURVEY RESULTS: Online Surveys – Zoomerang.com Clearly, tax and accounting practitioners are learning how [...]