When Clients Prefer Social Media

How to use every new channel to create a new touchpoint to serve a client or attract a prospect, hire the best people, find new markets. By Becky Livingston Social Media for Accountants In today’s world of CPA firms, marketing … Continued

A Case Study in Using Linkedin

by Hitendra Patil Pransform Do you feel your social media efforts are NOT really profiting you the way you expected? Ask the question “What is the one most important thing in the Internet world?” and the most common answer you … Continued

Five Ways to Add Pinterest to Your Marketing Mix

Someone you know is probably already doing it. by Becky Livingston Royal Apple Marketing With Pinterest gaining so much momentum, it’s important to be prepared for the potential marketing opportunities in this space. Like other social media platforms, this one … Continued

What Accountants Need to Know about Pinterest

You may be thinking, “Great! Another social media platform to maintain.”  by Becky Livingston Royal Apple Marketing Lately, there has been a lot of online buzz about Pinterest, the online, social media platform where you post images and things of … Continued

Leading Ensemble Firms Go Digital for Growth

The secret strategies of high-performing 11-50-person firms. by Rick Telberg While increasing revenue and profitability are important to CPA firms sized at 11-50 persons, the paramount concern for the best, highest-achieving “ensemble” firms is gaining new and replacing lost clients. … Continued