How to use every new channel to create a new touchpoint to serve a client or attract a prospect, hire the best people, find new markets. By Becky Livingston Social Media for Accountants In today’s world of CPA firms, marketing … Continued
by Hitendra Patil
Pransform
Do you feel your social media efforts are NOT really profiting you the way you expected?
Ask the question “What is the one most important thing in the Internet world?” and the most common answer you will get is “relevancy.”
Let’s take the example of what you are doing right now. You are on the CPA Trendlines website because you have come to trust that it really gives you relevant actionable intelligence — so you revisit many times to benefit from the fresh insights relevant to you and your profession. READ MORE →
The myth of ‘spin control.’
By Bruce W. Marcus
Professional Services Marketing 3.0
Every election campaign produces, among other things, media myths and bad language. During the elections of the last two decades, the language was infected by a new myth called spin control. The phrase implies that a good media relations practitioner can control the nature and texture of a story in the press – can put the right spin on it to get the journalist to tell it the spinner’s way.
In this report:
It’s just not so. For all that the myth implies, when it comes to the media, we propose — but others dispose. Thus it was, and thus it always shall be, so long as we have a free press. READ MORE →
Written to give you a fundamental understanding of how to use social media and digital marketing in your firm…
Someone you know is probably already doing it.
by Becky Livingston
Royal Apple Marketing
With Pinterest gaining so much momentum, it’s important to be prepared for the potential marketing opportunities in this space.
Like other social media platforms, this one allows other people to “re-pin” and “like” your content, as well as to comment on your pins.
Here are five ways you can leverage the power of Pinterest—with over 11 million users—to help you with your marketing mix, including lead generation, sales, and branding: READ MORE →
You may be thinking, “Great! Another social media platform to maintain.” 
by Becky Livingston
Royal Apple Marketing
Lately, there has been a lot of online buzz about Pinterest, the online, social media platform where you post images and things of interest you find that others can view and “pin” if they like.
The secret strategies of high-performing 11-50-person firms. by Rick Telberg While increasing revenue and profitability are important to CPA firms sized at 11-50 persons, the paramount concern for the best, highest-achieving “ensemble” firms is gaining new and replacing lost clients. … Continued
A new movement is stirring within the CPA profession, led by a new tech- and social-savvy generation. Last week in a Chicago suburb, we met for a first-of-its-kind un-conference, organized by Jody Padar of New Vision CPA Group and titled I C … Continued