By Sandi Smith Leyva The Accountant’s Accelerator How you welcome your new client can set the tone for a relationship that could last for years or in the worst of cases, just days. Start out on the right foot by looking super-organized (because that’s part of why we get hired anyway) and making it super-easy for a client to get on board with you. The best vehicle for this is a welcome kit. Here are eight things that should be in your kit at a minimum:
By Sandi Smith Leyva The Accountant’s Accelerator For some of you, summer can be a slow time in your business. If you do taxes, all the action is during busy season and in September if you have a lot of extensions. If you’re a bookkeeper, your busiest month is January. And if you do software consulting or training, it slows down in July and August.
In Comments, it gets political. By CPA Trendlines Call it what you will – The Affordable Care Act or Obamacare – accountants are calling it opportunity. When we asked recently, “What’s the future of the professional tax preparation business?” a number of respondents called out the Affordable Care Act. “I think as ACA takes effect we will be busier than ever before,” said Jay D. Parks of Jay D. Parks & Associates, CPAs in Edmond, Okla.
How to build a plan. By Ed Mendlowitz 101 Questions and Answers for Managing an Accounting Practice QUESTION: I want to start growing my practice but am having trouble defining my target client. I tend to accept every client I can and seem to have clients all over the place. Is there anything I can do to better target my “ideal” clients? ANSWER: To have a target client means you have a target. The target is the result of a plan. So, what is your plan?
How to learn from clients’ spoken and unspoken needs and desires. By Sandi Smith Leyva, CPA Accountant’s Accelerator I feel extremely fortunate to have such a wonderful set of clients that I have learned much from the last few years. Here is a list of lessons learned that I hope will inspire you to work with your clients in new ways.
By Ed Mendlowitz “Tax Season Opportunity Guide“ QUESTION: I just suddenly lost my biggest client. They said they outgrew me. What could I have done to keep them? RESPONSE: Maybe nothing. And at this point it may not matter, but there are some things you can do to maybe get them back in the future and stop it from happening with another client. Losing any client is not pleasant, and losing a large client hurts. And when it is sudden it hurts even more. I will answer this in three parts. 1. How to try to salvage something from the loss. 2. How to stop this from happening in the future. 3. How to avoid being “suddenly” surprised.
How to help them take initiative and allow you to be proactive. By Hitendra Patil Pransform Inc. Neuroscience studies have shown that fear is a far bigger driver than we would ever care to admit. According to Kevin Hogan, author of The Science of Influence: How to Get Anyone to Say “Yes” in 8 Minutes or Less!, “most people react to the fear of loss and the threat of pain in a much more profound way than they do for gain. They overemphasize the importance of pain by about 2.5:1 in decision making.” Your customers and prospects fear that their actions or inactions will cause bad things to happen, or bad things can suddenly happen to them. It’s therefore important to […]
And five ways to put it to use in your practice. By Sandi Smith Leyva, CPA Accountant’s Accelerator When I first heard the term “consumption marketing” I quickly fell in love with the concept. Consumption marketing is continuing to market to clients even after they’ve signed to do business with you. It’s helping them to more fully “consume” your product or service. Consumption marketing is good for business because: