I Just Lost My Biggest Client

By Ed Mendlowitz “Tax Season Opportunity Guide” QUESTION: I just suddenly lost my biggest client. They said they outgrew me. What could I have done to keep them? RESPONSE: Maybe nothing. And at this point it may not matter, but … Continued

Overcoming Your Clients’ Worst Fears

How to help them take initiative and allow you to be proactive. By Hitendra Patil Pransform Inc. Neuroscience studies have shown that fear is a far bigger driver than we would ever care to admit. According to Kevin Hogan, author … Continued

Accountants and Six Fundamental Human Needs

By Hitendra Patil Pransform Celebrity Author Anthony “Tony” Robbins identified six fundamental human needs that everyone has in common, and states that all behavior is simply an attempt to meet those six needs. These Six Human Needs are Certainty, Uncertainty/Variety, … Continued