Seven SEO pointers and six marketing tips…
If Facebook has a say, maybe yes. Four things your firm needs to know. by Becky Livingston Royal Apple Marketing If your firm has a Facebook page with any number of followers, a new app could easily replace other conference video chats and webinar platforms for learning and development, content, development projects, and more.
Someone you know is probably already doing it. by Becky Livingston Royal Apple Marketing With Pinterest gaining so much momentum, it’s important to be prepared for the potential marketing opportunities in this space. Like other social media platforms, this one allows other people to “re-pin” and “like” your content, as well as to comment on your pins. Here are five ways you can leverage the power of Pinterest—with over 11 million users—to help you with your marketing mix, including lead generation, sales, and branding:
You may be thinking, “Great! Another social media platform to maintain.” by Becky Livingston Royal Apple Marketing Lately, there has been a lot of online buzz about Pinterest, the online, social media platform where you post images and things of interest you find that others can view and “pin” if they like.
The secret strategies of high-performing 11-50-person firms. by Rick Telberg While increasing revenue and profitability are important to CPA firms sized at 11-50 persons, the paramount concern for the best, highest-achieving “ensemble” firms is gaining new and replacing lost clients. And their weapons of choice are more likely than low-achievers to be digital: Social media, Online webinars, Search engine optimization, and Internet advertising. The breakthrough research findings are revealed in a new 179-page study, “Marketing and Business Development Strategies at Accounting Firms – 2012 Survey Report, with Commentary and Analysis,” which is available for purchase from CPA Trendlines parent Bay Street Group LLC. The study shows trends within the profession, distinguishing between high-performing firms and low-performing firms, based on time-tested proprietary CPA Trendlines [...]
A new movement is stirring within the CPA profession, led by a new tech- and social-savvy generation. Last week in a Chicago suburb, we met for a first-of-its-kind un-conference, organized by Jody Padar of New Vision CPA Group and titled I C Opportunities, which stands for Innovation + Collaboration = Opportunities. The meetup was fun, engaging, challenging and inspiring. To learn more, check out some of the notes, videos and compilations posted on social media here, here, here, here and here. Tweet me at @cpa_trendlines with hashtag #iccpa if you’d like to know more. –– Rick Telberg CPA Trendlines
Start by optimizing your company page. by Becky Livingston Royal Apple Marketing So you listed your company on Linkedin, but maybe you have forgotten all about it—until now. Here are a few tidbits on ways to leverage your LinkedIn company page to your benefit, including generating leads.
Your one-stop-shop for all your accounting news. by Becky Livingston @BM_Livingston Twitter is not a new medium, though many people feel like it is. In fact, Twitter was launched at South-by-Southwest in 2006 and quickly went mainstream shortly thereafter. Today, Twitter has over 300 million users.
It doesn’t need to be complicated or expensive. by Becky Livingston Social media is everywhere, much like the web site craze back in the mid 90s. So, what is a CPA to do about it? You don’t have time to monitor all the various social media sites available today. You aren’t tech savvy to know which ones are the easiest or best to work with. And, you may not have the marketing expertise to know which platform will keep your services current in the eyes of your clients.
“Blogging takes at least 0.5 FTE.” by David Albrecht The Summa When I teach a more basic business/accounting class, I remind students that it is far easier to keep an existing client than to find a new client. And that is where social media usage comes in. It opens up so many different kinds of communication. Kelly Erb (Erb Law Firm, PC; Taxgirl blog) and Tracy Coenen (Sequence, Inc.; Fraud Files blog) were drawing people to their firms long before they became national figures in the blogging and related worlds. I can think of no better way of establishing a personal relationship with clients (present, past and future), as well as people who can direct potential clients to you, than [...]
Marketing culture and leadership aid in the ‘New War for Clients.’ by Cheryl Smyers Marketing Manager, Stambaugh Ness I could talk for a whole day about what’s working for us, but I’ll just give you some highlights, because time is tight right now – the more that works for us, the more work we have to do! Most importantly, from my point of view, we have a President/COO and an Executive Committee that have the courage to step out and lead in very strategic way, not just follow. For example, many were still afraid of “social networking” when we were on board and posting regularly to LinkedIn, Twitter and Facebook. In just 16 months, we have grown a LinkedIn Industry [...]
Seven lessons in competing effectively, starting with digital and social media marketing. by Evelyn Edwards, CPA evelynedwardscpa.com There is a war for new clients. But its always been my policy to never go down in my prices. It confuses the client about the value of my services. I do advertise, using search engine marketing. I pay someone to do this. It has been very profitable. I also use the free advertising that comes with Twitter, LinkedIn and Facebook. It gives me a better ranking on Google. There are still so many CPAs that do not use this free advertising. I paid somebody to train me for it. I feel like I have the edge over other CPAs because I am [...]
Will Xero give QuickBooks a run for it’s money? CPA Jason Blumer of Blumer CPAs thinks so. Here he evangelizes for Xero, a small-business cloud-based accounting solution from New Zealand, and for “social” accounting. More about Jason Blumer on CPA Trendlines here.
From the December 2010 issue of Accounting Office Management & Administration Report via Texas Society of CPAs. Attracting and retaining clients has taken on new importance for CPAs whose firms have taken a hit in the last few years. “In this recession, CPAs have had some whoop-ass put on them, mostly because the number of clients is dissolving,” says Rick Telberg, president and chief executive of East Hampton, N.Y.-based Bay Street Group LLC, advisers in marketing, management, and strategy for the tax, accounting, and finance industries. The biggest way to land new clients is through referrals, Telberg says, and these days it’s happening online. “What we’ve found is that the firms that are doing something—anything—are making progress,” he says.