How to use every new channel to create a new touchpoint to serve a client or attract a prospect, hire the best people, find new markets. This is the first in a series by Becky Livingston, author of the soon-to-be-published Social … Continued
And yet, the heart of the CPA business remains a constant. By William R. Pirolli, CPA, CFF, PFS, CGMA The Radical CPA: New Rules for the Future-Ready Firm At the heart of our profession are people… connecting with people. The … Continued
Got the personality of an actuary? No problem. So, many CPA firms have been launching soft skills training to help their professionals meet people, network better, and, hopefully, land more business. Trainer and facilitator Arnold Sanow, MBA, CSP, reminds us … Continued
But only if you’ve done everything else first.
By Sandi Smith Leyva The Accountant’s Accelerator Social media is all the rage, and there’s lots of pressure on small business owners – from friends, coaches and especially social media vendors – to get you to use social media in … Continued
By Sandi Smith Leyva Author, “10 Keys to Doubling Your Revenues” Your LinkedIn profile is just as important as your website these days. It’s not uncommon at all for small business owners to check out your profile before contacting you. If your … Continued
Making CSR business-worthy. By Sean Stein Smith, CPA, CMA, CGMA A Fresh Pair of Eyes The environmental impact of business has arguably never been more examined than in the current business environment.
by Hitendra Patil Pransform Do you feel your social media efforts are NOT really profiting you the way you expected? Ask the question “What is the one most important thing in the Internet world?” and the most common answer you … Continued
Seven SEO pointers and six marketing tips…