And yet, the heart of the CPA business remains a constant. By William R. Pirolli, CPA, CFF, PFS, CGMA The Radical CPA: New Rules for the Future-Ready Firm At the heart of our profession are people… connecting with people. The human connection to the information we deal with is what makes our profession so personal and rewarding. It should always be at the heart of what we do. The ways we connect have changed dramatically over time. While we all still use the telephone, fax, face-to-face meetings and the occasional written note, the invasion of Facebook, LinkedIn, Twitter, Skype, YouTube, Instagram, cloud-based services and that smartphone or tablet you might be reading this on all serve to make our communications […]
Got the personality of an actuary? No problem. So, many CPA firms have been launching soft skills training to help their professionals meet people, network better, and, hopefully, land more business. Trainer and facilitator Arnold Sanow, MBA, CSP, reminds us that Dale Carnegie once won a major sale by being a great conversationalist – without saying more than a few words.
But only if you’ve done everything else first.
By Sandi Smith Leyva The Accountant’s Accelerator Social media is all the rage, and there’s lots of pressure on small business owners – from friends, coaches and especially social media vendors – to get you to use social media in your marketing. In most cases, we like to talk accounting practice owners OUT of social media marketing (and we’re one of those vendors who will set up and maintain your social media accounts for you, so we turn down an awful lot of business). Here’s why, and here are the five biggest social media mistakes accountants make:
By Sandi Smith Leyva Author, “10 Keys to Doubling Your Revenues” Your LinkedIn profile is just as important as your website these days. It’s not uncommon at all for small business owners to check out your profile before contacting you. If your profile doesn’t measure up, then you might not get the lead. Here are five ideas to get the most out of your LinkedIn profile.
Making CSR business-worthy. By Sean Stein Smith, CPA, CMA, CGMA A Fresh Pair of Eyes The environmental impact of business has arguably never been more examined than in the current business environment.
by Hitendra Patil Pransform Do you feel your social media efforts are NOT really profiting you the way you expected? Ask the question “What is the one most important thing in the Internet world?” and the most common answer you will get is “relevancy.” Let’s take the example of what you are doing right now. You are on the CPA Trendlines website because you have come to trust that it really gives you relevant actionable intelligence — so you revisit many times to benefit from the fresh insights relevant to you and your profession.