And yet, the heart of the CPA business remains a constant. By William R. Pirolli, CPA, CFF, PFS, CGMA The Radical CPA: New Rules for the Future-Ready Firm At the heart of our profession are people… connecting with people. The human connection to the information we deal with is what makes our profession so personal and rewarding. It should always be at the heart of what we do. The ways we connect have changed dramatically over time. While we all still use the telephone, fax, face-to-face meetings and the occasional written note, the invasion of Facebook, LinkedIn, Twitter, Skype, YouTube, Instagram, cloud-based services and that smartphone or tablet you might be reading this on all serve to make our communications […]
Got the personality of an actuary? No problem. So, many CPA firms have been launching soft skills training to help their professionals meet people, network better, and, hopefully, land more business. Trainer and facilitator Arnold Sanow, MBA, CSP, reminds us that Dale Carnegie once won a major sale by being a great conversationalist – without saying more than a few words.
But only if you’ve done everything else first.
By Sandi Smith Leyva The Accountant’s Accelerator Social media is all the rage, and there’s lots of pressure on small business owners – from friends, coaches and especially social media vendors – to get you to use social media in your marketing. In most cases, we like to talk accounting practice owners OUT of social media marketing (and we’re one of those vendors who will set up and maintain your social media accounts for you, so we turn down an awful lot of business). Here’s why, and here are the five biggest social media mistakes accountants make:
By Sandi Smith Leyva Author, “10 Keys to Doubling Your Revenues” Your LinkedIn profile is just as important as your website these days. It’s not uncommon at all for small business owners to check out your profile before contacting you. If your profile doesn’t measure up, then you might not get the lead. Here are five ideas to get the most out of your LinkedIn profile.
Making CSR business-worthy. By Sean Stein Smith, CPA, CMA, CGMA A Fresh Pair of Eyes The environmental impact of business has arguably never been more examined than in the current business environment.
by Hitendra Patil Pransform Do you feel your social media efforts are NOT really profiting you the way you expected? Ask the question “What is the one most important thing in the Internet world?” and the most common answer you will get is “relevancy.” Let’s take the example of what you are doing right now. You are on the CPA Trendlines website because you have come to trust that it really gives you relevant actionable intelligence — so you revisit many times to benefit from the fresh insights relevant to you and your profession.
If Facebook has a say, maybe yes. Four things your firm needs to know. by Becky Livingston Royal Apple Marketing If your firm has a Facebook page with any number of followers, a new app could easily replace other conference video chats and webinar platforms for learning and development, content, development projects, and more.
Someone you know is probably already doing it. by Becky Livingston Royal Apple Marketing With Pinterest gaining so much momentum, it’s important to be prepared for the potential marketing opportunities in this space. Like other social media platforms, this one allows other people to “re-pin” and “like” your content, as well as to comment on your pins. Here are five ways you can leverage the power of Pinterest—with over 11 million users—to help you with your marketing mix, including lead generation, sales, and branding:
You may be thinking, “Great! Another social media platform to maintain.” by Becky Livingston Royal Apple Marketing Lately, there has been a lot of online buzz about Pinterest, the online, social media platform where you post images and things of interest you find that others can view and “pin” if they like.
The secret strategies of high-performing 11-50-person firms. by Rick Telberg While increasing revenue and profitability are important to CPA firms sized at 11-50 persons, the paramount concern for the best, highest-achieving “ensemble” firms is gaining new and replacing lost clients. And their weapons of choice are more likely than low-achievers to be digital: Social media, Online webinars, Search engine optimization, and Internet advertising. The breakthrough research findings are revealed in a new 179-page study, “Marketing and Business Development Strategies at Accounting Firms – 2012 Survey Report, with Commentary and Analysis,” which is available for purchase from CPA Trendlines parent Bay Street Group LLC. The study shows trends within the profession, distinguishing between high-performing firms and low-performing firms, based on time-tested proprietary CPA Trendlines […]