By Sandi Smith Leyva
Author, “10 Keys to Doubling Your Revenues”
Your LinkedIn profile is just as important as your website these days. It’s not uncommon at all for small business owners to check out your profile before contacting you. If your profile doesn’t measure up, then you might not get the lead. Here are five ideas to get the most out of your LinkedIn profile. READ MORE →
Making CSR business-worthy. By Sean Stein Smith The environmental impact of business has arguably never been more examined than in the current business environment.
by Hitendra Patil
Pransform
Do you feel your social media efforts are NOT really profiting you the way you expected?
Ask the question “What is the one most important thing in the Internet world?” and the most common answer you will get is “relevancy.”
Let’s take the example of what you are doing right now. You are on the CPA Trendlines website because you have come to trust that it really gives you relevant actionable intelligence — so you revisit many times to benefit from the fresh insights relevant to you and your profession. READ MORE →
Written to give you a fundamental understanding of how to use social media and digital marketing in your firm…
If Facebook has a say, maybe yes. Four things your firm needs to know.
by Becky Livingston
Royal Apple Marketing
If your firm has a Facebook page with any number of followers, a new app could easily replace other conference video chats and webinar platforms for learning and development, content, development projects, and more.
Someone you know is probably already doing it.
by Becky Livingston
Royal Apple Marketing
With Pinterest gaining so much momentum, it’s important to be prepared for the potential marketing opportunities in this space.
Like other social media platforms, this one allows other people to “re-pin” and “like” your content, as well as to comment on your pins.
Here are five ways you can leverage the power of Pinterest—with over 11 million users—to help you with your marketing mix, including lead generation, sales, and branding: READ MORE →
You may be thinking, “Great! Another social media platform to maintain.” 
by Becky Livingston
Royal Apple Marketing
Lately, there has been a lot of online buzz about Pinterest, the online, social media platform where you post images and things of interest you find that others can view and “pin” if they like.
The secret strategies of high-performing 11-50-person firms. by Rick Telberg While increasing revenue and profitability are important to CPA firms sized at 11-50 persons, the paramount concern for the best, highest-achieving “ensemble” firms is gaining new and replacing lost clients. … Continued