Follow the 5 C’s to a better website. By Sandi Smith Leyva It might feel like the internet, your website, and marketing in general is just one big game of chance. Large companies gamble millions on SuperBowl commercials, while small companies gamble on trade shows, networking groups, and answering the next hot RFP. The question is, is there a better way to market and get clients that doesn’t feel like gambling? When it comes to websites, there is a surefire formula you can follow to make sure your web site brings you business, no matter what your business. I call it my 5C formula. Let’s take a closer look:
Topic: tech trends
By Sandi Smith Leyva, CPA Accountant’s Accelerator If you already know about lead generating websites and “brochure” sites, then you also need to know about a site with an interactive community. Some accountants do not need a site like this; however, it is definitely beneficial for those accountants and accounting firms that want to make a mark in their community, industry or specialty area.
How to start planning a business-building machine. By Sandi Smith Leyva Author of “10 Keys to Doubling Your Revenues“ Most accountants want a website that will bring them leads. Many accountants have been very disappointed in past attempts to get this marketing channel working for them, and I’d like to give you some ideas why that might have happened. The Good News The good news is that you can, indeed, get business from your accounting website. As a matter of fact, you can get big business. Every week, clients tell us that they had someone fill out the contact form, call or email, or sign up for their newsletter. Some leads have been really big, too: mid-market, franchises, multiple locations and many […]
Conference-opening keynote tells firms they need to reinvent themselves. The veteran visionary leader of one of the big three largest tax and accounting software vendors is warning accountants that the profession is being redefined by changing client expectations and always-on connectivity. His blunt message: Change or become extinct.
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Going beyond outsourcing and virtual workers. By Sandi Smith, CPA Accountant’s Accelerator The days are long gone when the only way to build your business was by hiring full-time employees. Now there are so many more choices. Many employees are interested in part-time work. Some prefer to work virtually, which frees a company up from being limited to local talent. And then there’s crowdsourcing, a whole new way to tap into talented labor on a project-by-project basis. Crowdsourcing is a special way to outsource a task. With outsourcing, you know exactly who will be doing the task. With crowdsourcing, you don’t; people just show up and contribute. Wikipedia calls it “distributed problem-solving.”