If Facebook has a say, maybe yes. Four things your firm needs to know. by Becky Livingston Royal Apple Marketing If your firm has a Facebook page with any number of followers, a new app could easily replace other conference video chats and webinar platforms for learning and development, content, development projects, and more.
Packaging, pricing and naming high-value services has never been easier. by L. Gary Boomer Boomer Consulting The CPA is the most trusted business advisor, yet many CPAs continue to focus on transactional rather than advisory services. Why? Old habits are often hard to break and change is difficult. Transactional services have become commoditized and the hours required to produce them have been reduced or eliminated by technology. This is bad for the accountant that is focused on transaction work and good for the trusted advisor who is able to provide value at a higher level while leveraging the technology to complete the transaction at a low cost to the client.
To the tume of ‘VIdeo KIlled the Radio Star.’
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Protect your data and yourself. Attorneys Jason Rosenthal and Nicholas Gowen warn “There are perils in the cloud. Servers can be hacked, destroyed by natural disaster, or attacked by a computer virus, which can lead to data being breached, lost or otherwise compromised.”
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Sage Group plc, a leader worldwide but long struggling in the U.S., has embarked on a huge re-branding effort that will eliminate well-known names like Peachtree. The strategy has met with decidedly mixed reviews. “Rebranding as proposed adds no value,” according to Stephen Blythe, CEO of Blytheco LLC, a Sage Partner of the Year, “and adds significant rebranding costs and significant risk in future sales.” At CPA Practice Advisor’s Thought Leader Symposium, Sage execs had the chance to explain the strategy. Dennis Frahmann, Executive Vice President, Corporate Marketing:
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The secret strategies of high-performing 11-50-person firms. by Rick Telberg While increasing revenue and profitability are important to CPA firms sized at 11-50 persons, the paramount concern for the best, highest-achieving “ensemble” firms is gaining new and replacing lost clients. And their weapons of choice are more likely than low-achievers to be digital: Social media, Online webinars, Search engine optimization, and Internet advertising. The breakthrough research findings are revealed in a new 179-page study, “Marketing and Business Development Strategies at Accounting Firms – 2012 Survey Report, with Commentary and Analysis,” which is available for purchase from CPA Trendlines parent Bay Street Group LLC. The study shows trends within the profession, distinguishing between high-performing firms and low-performing firms, based on time-tested proprietary CPA Trendlines [...]
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Google Exec Backs Cloud Accounting Start-Up, while Xero Raises $16 Million.
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