Message to Accountants: Master the Pace of Change or Get Left Behind [VIDEO]

Thomson Reuters executive says time is running out for many firms.

Macro-economic, social, technological and demographic trends are combining to accelerate the rate of change for accounting firms. In this short clip, Teresa Mackintosh, senior vice president and general manager for workflow and service solutions in the Americas Professional Division of Thomson Reuters’ tax and accounting unit, explains why.

“We can’t take a decade to figure this out,” Mackintosh says. “If we don’t respond with urgency,  we won’t be there in a year, or two years, or three years.” It’s time to “take advantage of these underlying mega-trends,” she says.

Visit the CPA Trendlines video channel here.

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Posted on March 4, 2010
Filed Under BSG [CPA TRENDLINES] | 3 Comments

Video: Watch and Listen to CPA Scot Justice Talk about How His Blog Launched His Firm

You might have met Scot before, here…
Blogging and Twitter Send CPA 75% of His Business
and here…
What Are CPAs Doing Online? Answer: Serving Clients and Making Money

Or, you may know him from online as The Virtual CFO.

In this video, Scot is interviewed by Bil­l­ Seaver­ of­ M­­ic­r­oEx­pl­osion M­e­dia ab­o­u­t ho­w soci­al m­ed­i­a h­e­lps him grow his practice­.

Scot, a Na­s­h­v­ille­-ba­s­e­d CPA­ for­ s­m­­a­ll bus­ine­s­s­, s­ta­r­te­d a­ blog th­r­e­e­ ye­a­r­s­ a­go a­nd h­a­s­ a­ls­o be­com­­e­ a­ctiv­e­ on Twitte­r­ ov­e­r­ th­e­ la­s­t ye­a­r­. A­ccor­ding to S­cot, 75% of h­is­ bus­ine­s­s­ is­ ge­ne­ra­­te­d fr­om­­ h­is­ socia­l me­dia­ ef­f­o­rts­.

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Posted on March 11, 2009
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SURVEY RESULTS: CPAs Join the Online Social Networking Party

Roughly three in five CPAs are using LinkedIn regularly to advance their firms and their careers.

Here are some early results from our latest survey into how CPAs use online social networking and internet media: Read more

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Posted on February 23, 2009
Filed Under BSG [CPA TRENDLINES] | 9 Comments

VIDEO: Se Habla CPA? CFO?

Over 1 million hits so far.
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Posted on February 20, 2009
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Why Marketing Matters Even More Today [VIDEO]

Growth-minded CPAs and firms can’t afford to retrench in times like these.

An overflow crowd of CPAs and marketing executives gathered in New York for the AICPA Accounting Firm Marketing Forum, produced in cooperation with members of the Association of Accounting Marketing.

Here are exclusive video interviews with some of the participants: Read more

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Posted on January 18, 2009
Filed Under BSG [CPA TRENDLINES] | 2 Comments

‘Waxing’ the CPA Exam

New-hire video from Deloitters.

If you liked the waxing scene in “The 40-Year-Old Virgin,” check out the The 40-Year-Old New Hire,” in which a new hire learns the secret to passing the exam, says Donna DeZube at JobsintheMoney.

Plus: We learn how to curse in accounting lingo.

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Posted on October 14, 2008
Filed Under BSG [CPA TRENDLINES], Video | 1 Comment

New video: Career tips for accountants

Now posted in the CPA Trendlines Videos section.

Click to see our CPA Insider Video Snack: Careers & Accounting – Four Keys to Success

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Posted on August 20, 2008
Filed Under BSG [CPA TRENDLINES] | 2 Comments

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