Premiere Global Services standardizes on NetSuite

Score another win for NetSuite

Premiere Global Services Inc., a global provider of on-demand business process improvement solutions, has moved more than 1,000 CRM users to NetSuite. Premiere Global has an established customer base of more than 47,000 companies, including nearly 95% of the Fortune 500, and a presence in 23 countries.

A leader of business process improvement solutions, the Premiere Global Communications Operating System (PGiCOS) offers hundreds of industry-specific business applications within the following solutions: Conferencing, Desktop Fax, Document Delivery, Notifications & Reminders and eMarketing. After international expansion and solid growth, Premiere Global realized that it needed one global CRM management system - for its North America, Europe, and Asia Pacific operations - to create comprehensive sales reports and forecasts and to maximize cross selling opportunities for each of its five solutions.

"One of our goals was to let our multi-channel sales force keep their individual sales processes and still have a global view of opportunities," said Mark Alexander, EVP, Sales & Marketing, North America, Premiere Global Services, Inc. "Now our customer support and sales associates can instantly see which solutions their customers are using and identify additional or complimentary PGiCOS solutions."

As a result, global sales processes at Premiere Global have become more efficient and sales forecasts and reports are now generated automatically giving sales managers a timelier, more accurate view of leads and opportunities. Sales and customer support representatives now have access to a single, comprehensive record of each customer's history.

"Premiere Global Services is a great example of an international company that needs much more than traditional SFA to run their operation - they also need features such as opportunities, multi-currency forecasting and partner management," said Zach Nelson, CEO of NetSuite. "They're using NetSuite for all of these things. Our ERP heritage makes our CRM much more powerful than traditional solutions, and the fact that Premiere Global has more than one thousand NetSuite users is proof that the system scales from growing to large companies."

With NetSuite, all customer support and sales representatives at Premiere Global have a uniform, easy-to-access view of their customers, so in an instant they can see what their customer has been buying and which of Premiere Global's other solutions may be an appropriate cross sell. Since Premiere Global is focused on helping its customers improve their business processes, the company instantly recognized the importance of single sourcing its CRM system to improve the efficiency of its sales force and customer support teams. NetSuite Solution Provider Explore Consulting assisted Premiere Global with the implementation - including data migration and customization - and rollout. Explore came to the project with a track record of handling enterprise level NetSuite implementations.

"The Web is used by many companies for online collaboration and selling to customers, but often is not tied to other front- and back-office applications," said Jeremy DeSpain, COO of Explore Consulting. "However, NetSuite's extensible interfaces allow us to achieve large data migration and high availability integration capacity. With NetSuite, we were able to deliver Premiere Global an enterprise CRM system for consolidated pipeline and key performance indicators across disparate business lines."