21 Questions: How to Start Thinking about the Future of Your Accounting Firm

Ric Payne has a lot of answers. But, importantly, he also knows the right questions.


The CEO and chairman of Principa, which provides management services to accounting firms worldwide, Payne is famous for launching Results Accountants Systems, the Accountants’ BootCamp and the Results Accountants’ Network.

Today, the big question accountants should be asking themselves is: What is the vision I have for our firm 10 years from now?

In framing that vision, he says you need ask: