Ultimately, Professional Services Marketing 3.0 is a new kind of partnership.
by Bruce W. Marcus
Professional Services Marketing 3.0
Today’s accountants understand that, unlike most other occupations, they must be active participants in the marketing process, at least as suppliers of grist for the marketing mills, and certainly as part of the ultimate selling process.
What’s more significant is that they begin to see the professionalism in marketing, and particularly the selling aspect of it.