Monthly Archives: February 2012

Sage Execs Explain, Defend Re-Branding

By

Sage Group plc, a leader worldwide but long struggling in the U.S., has embarked on a huge re-branding effort that will eliminate well-known names like Peachtree.

The strategy has met with decidedly mixed reviews. “Rebranding as proposed adds no value,” according to Stephen Blythe, CEO of Blytheco LLC, a Sage Partner of the Year, “and adds significant rebranding costs and significant risk in future sales.”

At CPA Practice Advisor’s Thought Leader Symposium, Sage execs had the chance to explain the strategy.

Dennis Frahmann, Executive Vice President, Corporate Marketing:

[jwplayer mediaid=”18156″]

Connie Certusi, Executive Vice President/General Manager, Small Business Accounting Solutions: READ MORE →

Leading Ensemble Firms Go Digital for Growth

By

The secret strategies of high-performing 11-50-person firms. by Rick Telberg While increasing revenue and profitability are important to CPA firms sized at 11-50 persons, the paramount concern for the best, highest-achieving “ensemble” firms is gaining new and replacing lost clients. … Continued

Nailed It: HoganTaylor Takes on Corporate Structure

By

Randy Nail, CEO, HoganTaylor
Randy Nail, CEO, HoganTaylor

Randy Nail named CEO.

In a restructuring designing for agile maneuvering and rapid growth, Tulsa, Okla. accounting firm HoganTaylor has reportedly named a new CEO, promoted a new tax practice leader and created a new board. The new structure, very different from that used in many accounting firms, mirrors the corporate structure found in most businesses. HoganTaylor is the largest public accounting firm in the Oklahoma and northwest Arkansas region with more than 160 employees and two offices in Tulsa, and offices in Oklahoma City and Fayetteville.

READ MORE →

Hi Tech Contenders Battle for the Cloud with Fresh Venture Funding

By

Jamie Sutherland, President, US Operations, Xero
Jamie Sutherland, President, US Operations, Xero

Google Exec Backs Cloud Accounting Start-Up, while Xero Raises $16 Million.

Xero online accounting software for small businesses has secured $16.6 million in new funding from existing investors to accelerate growth in the United States. The company recently appointed former Sage vice president and general manager  Jamie Sutherland, as president of U.S. operations and doubled its U.S. team.

Meanwhile, Reach Process Outsourcing Ltd. of Chennai, India, has raised a fresh round of angel funding for its portal Reachaccountant.com from investors including Google-India managing director Rajan Anandan, who takes a seat on the board.

READ MORE →