Eight Proven Methods for Accurately Targeting New Business

And 9 realities you can’t ignore.

By Bruce W. Marcus

A marketing program – a professional-caliber marketing program – begins with a realistic understanding of the needs and opportunities of the markets you serve.

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It defines your abilities to meet those needs. It develops a strategy to persuade your market that you can serve its needs. And it formulates the tactics needed to make that strategy functional.

By defining the target audience first, you can devise the strategy to address that audience, with eight tried-and-true techniques: