Crosley: The Three Elements of Growth Strategy

Developing a growth strategy is easy. Getting it right is not.

Gale Crosley, a growth strategist for CPA firms, explains that successful expansion plans require at least three critical elements: (1) identify the right set of services (2) for a needful target market (3) delivered through the appropriate distribution methods.

Sounds simple, right? No.

But, she says, "When you hook a service to a channel to a target, and you get exactly the three digits right, then all of a sudden you pop open the strategy and that's how you get great growth."