Closed for Tax Season? Looks That Way
Automation can send the wrong message.
By Ed Mendlowitz
The CPA Trendlines Practice Doctor
QUESTION: I have an automatic email response and some clients and contacts criticized me for it. I am overloaded during tax season and this takes some pressure off of me. Here is the automatic email response I am sending out:
THANK YOU for your e-mail. Please accept my apology for this automated response. During tax season, most of my work days are scheduled with appointments and calls. I most always reply to emails and phone calls as soon as I can, usually the same day. Replies are slower during the months of February, March and April. Thank you for your patience.
ANSWER: That’s terrible!
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You are running a business and tax season is just one part of it although concentrated into a highly intensive, pressure-filled period.
