Tax Pros Gain E-filing Market Share

Some individuals choosing e-filing but paper return checks.

The IRS has received nearly 82.3 million individual tax returns as of March 20, down 0.6 percent from 2014. It has processed more than 80.4 million of them, down 0.9 percent from last year and a rate of over 97.7 percent complete for this year. READ MORE →

Busy Season 2015: Vexed by Regs, CPAs Dismayed at Congress

Get a read on the busy season. Join the survey; get the results
Get a read on the busy season. Join the survey; get the results

Next Question: What’s the best way to fix the tax system? Register your comments here.

By CPA Trendlines Research

The U.S. tax system has become so complex and dysfunctional that even professional tax practitioners are bitterly frustrated and angry – outrage that’s been boiling over in the CPA Trendlines Busy Season Barometer.

This year accountants are talking about staff problems, client problems, overload problems and Affordable Care Act problems. But the anger with new forms and regulations isn’t stopping there.

“All reason has gone out the door,” says a CPA in Montrose, Colo. “I have been preparing tax returns for over 35 years. There has never been a tax season like this one – and there will never be another one like it.”

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Here’s Your New Tax Season Marketing Plan

Arrow signs showing March through JuneNever too early to start planning for next year.

By Ed Mendlowitz
Tax Season Opportunity Guide

Marketing takes many forms. Further, many accountants are not trained in marketing. I also know that while most CPAs want more business, they are too busy with what they have to be actively seeking new business. Additionally, marketing can be external, internal or retentive.

MORE ON TAX SEASON: When ‘Quick and Easy’ Tax Season Research Isn’t | 5 Personal Touches for Tax Season | Consistency Simplifies Tax Season | 11 Clear Client Instructions to Make Your Tax Season Easier | 3 Ways to Build a Tax Season Team | Have Fun This Tax Season | How to Get Paid Faster This Tax Season

External is where new clients are solicited. That takes effort, ingenuity, time and maybe even some money.

Internal is where you sell additional services to existing clients. It takes little effort or time and no money – but some ingenuity.  READ MORE →