The best strategies from the best companies.
By Arnold Sanow
In today’s fast-changing and competitive environment, excellent customer service is not only nice but essential for success.
In fact, the only way to differentiate yourself and to become less of a commodity in the marketplace is through outstanding customer service.
After studying more than 500 companies and organizations – as diverse as Lexus/Toyota, Bristol Meyers Squibb, Lockheed Martin, Homeland Security, Forever Broadcasting, The Medical College of Georgia, Aspen Institute, Marin County Realtors Association, and Choice Hotels – a few strategies emerge again and again.