Appraise Your Prospects

Young black woman with magnifying glassAfter evaluation comes setting deadlines.

By Martin Bissett
Business Development On a Budget

After you have listed business prospects, then what? It’s time for a good hard look at those prospects, and an honest appraisal of their value.

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How long do you think each prospective client will take to make a decision to move to your firm or not? Is it a month? Six months? A year or more? This information is the next filter you will use to prioritize your time and efforts.