Problems You Didn’t Know You Had

Man's hand writing WHY?Solve them by drilling down.

By Rick Telberg
CPA Trendlines

Since the days of Aesop, people have been letting sleeping dogs lie. And let’s face it, nobody ever got bit that way. But if the dog’s the problem, there’s only one way to deal with it.

Every firm (and every organization, person and machine) works at less than 100 percent efficiency. That’s why people can’t leap tall buildings in a single bound, rockets need more than a gallon of gas to get to the moon and your firm doesn’t have a dominant presence in all the capitals of the world.

So what’s preventing your firm from running at 100 percent efficiency and achieving exponentially astronomical growth? The answer isn’t simple. The answer is not, for example, “We don’t have enough clients.” But that’s a good place to start. Start with that and ask “Why don’t we have enough clients?”