Understand the DNA of Business Development Success

Circle with arrows along edge divided into three equal wedgesTwo out of three is not enough.

By Martin Bissett

DNA is an acronym I’ve given to the three component parts to success in professional business development. In order to succeed, you must have all three.

MORE ON BUSINESS DEVELOPMENT: Before the Sales Meeting | Your Perception vs. Your Client’s Reality | Appraise Your Prospects | Develop the Habit of Consistency | Banish the Idea that Selling is Difficult | How to Win Your First Client | 5 Ways to Make Selling Easier to Swallow | You’re Selling All the Time

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D stands for Doing. How much are you actually doing to create new opportunities? How consistent are your efforts at any given time? If you are not consistently trying, you can expect to have stop-start results from your stop-start efforts.