CHARTS & GRAPHS

Accountants Gear Up Marketing Efforts in Battle for New Business

Views from the frontlines, clockwise from top left, Canales, Raml, Morgese, Reinhard, Walker

Our exclusive new study shows intensifying competition for good clients.
Join the Survey. Get the Results

By CPA Trendlines Research
Gear Up for Growth: The Marketing Trends Manual for Accountants

The American economy is booming, the tax code is changing, and there’s a lot of new and expanding business for tax and accounting firms to serve.

So it’s no surprise that firms are ramping up their marketing efforts to compete for the bounty that’s out there.

About 73 percent of firms are planning additional increases in their marketing efforts, according to “Gear Up for Growth: The Marketing Trends Manual for Accountants,” conducted in collaboration with Capstone Marketing. Barely 4% are cutting back.

The survey remains open and participants receive a special executive summary of the topline results at no charge, just for taking the survey. Join the survey. Get the results