How to Start an Accounting Practice

Free webinar: Monday, Dec. 16, 2019, at 4 p.m. ET.

Ed Mendlowitz, CPA Trendlines expert contributor, will be revealing everything you need to start an accounting business in this one-hour, one-CPE-credit session hosted by CPA Academy and produced by New Jersey-based Withum CPAs, where Mendlowitz is a partner.

Mendlowitz will cover what being in business entails, a quick discussion of the 64 things you need to do when you start your business, five ways to get into your practice, pros and cons of per diem work, and he’ll touch on what to read, podcasts to listen to, and courses to take. The session will include a three-question test that can determine whether you would succeed in your own practice.

Mendlowitz is the author of several CPA best-selling handbooks, including:

The Dec. 16 webinar will discuss physical vs. virtual location, or both, how to get business, the differences in marketing and selling, and why you need to do both, whether traditional marketing still works (and what it is), as well as the role of social media and how to use it effectively to launch your reputation.

Mendlowitz will go over how to establish expertise for $150, three services you can advertise and get business from and how to make clients understand your value. Your goal is to understand how to best use the 40 percent of your time that is not spent on client work.

Learning Objectives:

Learn what you need to do to get started
Map a two-year plan to profitability and a 100% return on investment
Understand why per diem work inhibits practice growth
Understand what to do the first day you start your practice

Register for the Dec. 16 webinar | Learn More

More Mendlowitz webinars

Mendlowitz is also scheduled for these additional webinars at CPA Academy:

Dec. 23 at 11 am ET: Tax strategies for clients with collectibles
Jan. 7 at 4 pm ET: Reviewing Individual Tax Returns
Jan. 10 at 11 am ET: How to Get Started Performing Forensic Investigations
Jan. 16 at 10 am ET: Overview of Bankruptcy
Jan. 20 at 11 am ET: Peeling away the Layers of a Financial Statement to Provide Essential Advice

Learn more about the Mendlowitz series here. See more from Withum at CPA Academy here.

Posted on December 10, 2019

Edward Mendlowitz

About the Author

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Edward Mendlowitz, CPA, ABV, PFS, is a partner at Withum, a forward-thinking, technology-driven advisory, and accounting firm. Ed has over 40 years of public accounting experience, is recognized as one of the Top 100 Most Influential People in Accounting by Accounting Today, and is the CPA Trendlines "Practice Doctor."

His latest handbook is 77 Ways to Wow! The Handbook for Small-Business Advisory Services.

Click here to send Ed your toughest questions and comments.

Ed Mendlowitz in the CPA Trendlines Store:

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He is a licensed certified public accountant in the states of New Jersey and New York and is accredited by the American Institute of Certified Public Accountants (AICPA) in business valuation (ABV), certified in financial forensics (CFF) and as a personal financial specialist (PFS). Ed is also admitted to practice before the United States Tax Court and has testified as an expert witness in federal and state court regarding business valuations, and twice at the House Ways and Means Committee on tax reform, fairness, and reduction. A graduate of City College of New York, Ed earned his bachelor of business administration degree.

He is a member of the AICPA, the New Jersey Society of Certified Public Accountants (NJSCPA) and the New York State Society of Certified Public Accountants (NYSSCPA). In addition, Ed was a founding partner of Mendlowitz Weitsen, LLP, CPAs, which merged with Withum in 2005. Currently, he serves on the NYSSCPA Estate Planning Committee and was chairman of the committee that planned the NYSSCPA’s 100th Anniversary. The author of 19 books, Ed has also written hundreds of articles for business and professional journals and newsletters.

He is the contributing editor to the Practitioners Publishing Company’s 706/709 Deskbook, and the AICPA’s Management of an Accounting Practice Handbook, Corporate Controller’s Handbook and Wiley’s Handbook on Budgeting and is on the editorial board of Bottom Line/Personal newsletter and the Journal of Accountancy Member Panel on Business Valuation. Appearing regularly on television news programs, Ed has also been quoted in numerous major newspapers and periodicals in the United States. He is the recipient of the Lawler Award for the best article published during 2001 in the Journal of Accountancy.

Ed is a frequent speaker to many professional and business groups, including the AICPA, NJSCPA, NYSSCPA, American Management Association, the National Committee for Monetary Reform, University of Medicine and Dentistry in N.J., and many more. For 11 years, he taught courses on financial analysis, corporate financial policy and theory, monetary and fiscal policy, and managerial accounting in the MBA program at Fairleigh Dickinson University.

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