Free webinar: Monday, Dec. 16, 2019, at 4 p.m. ET.
Ed Mendlowitz, CPA Trendlines expert contributor, will be revealing everything you need to start an accounting business in this one-hour, one-CPE-credit session hosted by CPA Academy and produced by New Jersey-based Withum CPAs, where Mendlowitz is a partner.
Mendlowitz will cover what being in business entails, a quick discussion of the 64 things you need to do when you start your business, five ways to get into your practice, pros and cons of per diem work, and he'll touch on what to read, podcasts to listen to, and courses to take. The session will include a three-question test that can determine whether you would succeed in your own practice.
Mendlowitz is the author of several CPA best-selling handbooks, including:
- Call Me Before You Do Anything: The Art of Accounting
- How to Build a Stronger Tax Practice
- Implementing Fee Increases
- 101 Questions and Answers: Managing an Accounting Practice
- The 30:30 Training Method
- Tax Season Opportunity Guide
- How to Review Tax Returns
The Dec. 16 webinar will discuss physical vs. virtual location, or both, how to get business, the differences in marketing and selling, and why you need to do both, whether traditional marketing still works (and what it is), as well as the role of social media and how to use it effectively to launch your reputation.
Mendlowitz will go over how to establish expertise for $150, three services you can advertise and get business from and how to make clients understand your value. Your goal is to understand how to best use the 40 percent of your time that is not spent on client work.
- Learn what you need to do to get started
- Map a two-year plan to profitability and a 100% return on investment
- Understand why per diem work inhibits practice growth
- Understand what to do the first day you start your practice
More Mendlowitz webinars
Mendlowitz is also scheduled for these additional webinars at CPA Academy:
- Dec. 23 at 11 am ET: Tax strategies for clients with collectibles
- Jan. 7 at 4 pm ET: Reviewing Individual Tax Returns
- Jan. 10 at 11 am ET: How to Get Started Performing Forensic Investigations
- Jan. 16 at 10 am ET: Overview of Bankruptcy
- Jan. 20 at 11 am ET: Peeling away the Layers of a Financial Statement to Provide Essential Advice