By Ida O. Abbott
Sponsoring Women: What Men Need to Know
Most male leaders today understand how important it is to keep high-performing women in the pipeline and help them achieve their potential within the organization.
MORE ON SPONSORING WOMEN FOR LEADERSHIP: Being the Best Means Including Women | Not Mentoring, Sponsoring | How to Help Your Protégée Project the Right Image | How to Promote Your Protégée to Coworkers
These men are genuinely concerned about their firms’ inability to retain and advance the women they hire because having a substantial number of women leaders is a demonstrably significant benefit to the company, while a lack of gender diversity at the top of organizations can be very costly to the bottom line.
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