By August J. Aquila
Price It Right
Is the phrase "effective billing philosophy" an oxymoron? I’m beginning to believe that it is.
MORE: 6 Steps to Making Your New Pricing Happen | 5 Ways to Get Clients to Accept a New Pricing Philosophy | 11 Alternative Pricing Methods | Applying Cobb’s Value Curve to Your Firm | The Four Types of Competition | Marketing and the 5 P’s
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Analysis of the results of current billing and collection procedures and policies reveals that, for the most part, they aren’t working very well. The fact is, they have not worked well for decades.
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