Eight reasons why accounting firms need to work on internal communications first.
By Bruce W. Marcus
Professional Services Marketing 3.0
A terrific definition of chaos is when a client asks two different people in your firm the same question – and gets two different and conflicting answers.
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Another form of it is when there’s a crisis, and the press calls and gets somebody on the phone who hasn’t been briefed – but who answers the questions anyway. There’s real horror for you. READ MORE →