By Sandi Leyva
The Complete Guide to Marketing for Tax & Accounting Firms
One of the first things a new business owner asks me about is direct mail. I don’t know why so many people go there first, but they do.
MORE SMALL FIRM GROWTH STRATEGIES: How to Use ‘Warmed-Up’ Telemarketing | Content Marketing Types and Tips | Are You Newsworthy? | Why CPAs Need Video | Make Google AdWords Work for You | Make the Most of Trade Shows | Track Your Online Reputation
Exclusively for PRO Members. Log in here or upgrade to PRO today.
Twenty years ago, the response rate for direct mail was pretty good. Out of every 100 pieces you sent, you would get three responses back. It didn’t matter how bad you were at direct mail.
READ MORE →