Quick Tip: Link Building

Man viewing desktop computer screen5 tools to check your ranking.

By Becky Livingston
The Accountant’s Social Media Handbook

According to DemandWave, “More than half (52%) of B2B marketers consider external and internal link building a very difficult SEO task to execute.”

MORE: Why You Need an SSL Certificate NOW | Quick Tip: Local SEO
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Robbie Richards, the CEO and co-founder of SharpRocket, said, “Link building is one of the most challenging aspects of SEO. But it also has a HUGE impact on where your site ranks in the SERPs.”
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Why You Need an SSL Certificate NOW

Digital padlocks illustrationWant to drop in search results? Ignore this step.

By Becky Livingston
The Accountant’s Social Media Handbook

In 2017, Google implemented a mandatory requirement for all websites that appear in its Chrome search engine to have an SSL certificate. That requirement went into full effect in July 2018.

MORE: Quick Tip: Local SEO | How to Improve Your Mobile SEO | How to Research Keywords | How Long Does It Take to Rank? | What Is SEO and Why Is It Important?
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The protocol uses an SSL (Secure Sockets Layer) certificate, which encrypts information sent between your website and its server. Even if you have a ShareFile, DropBox, portal, etc., on your site, SSL is an additional layer of protection for any forms that may be completed (e.g., contact us, lead generation forms, download forms, etc.), emails that may be sent, and more.
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Quick Tip: Local SEO

Woman wearing orange shirt texting on a smartphone walking in the street in a sunny dayDid we mention FREE?

By Becky Livingston
The Accountant’s Social Media Handbook

Local SEO is a free way to tell people in your geographic area that you have a physical location.

MORE: How to Improve Your Mobile SEO | Why Tracking URLs Are So Important | What Goes Into a Buyer Persona? | What Is SEO and Why Is It Important?
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It’s free from Google and Bing, which makes it even better.
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How to Improve Your Mobile SEO

Businessman using smartphone while waiting at a subway stationSome people will never see your site on a larger screen.

By Becky Livingston
The Accountant’s Social Media Handbook

There are many ways to test your website for mobile readiness. Simply search for “mobile SEO testing tools” to find several free ones you can leverage immediately, like this one from Google: https://search.google.com/test/mobile-friendly

MORE: Why Tracking URLs Are So Important | Crafting Effective Landing Pages | How to Research Keywords | 3 Big SEO Changes | How Long Does It Take to Rank? | What Is SEO and Why Is It Important?
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Enter your domain URL and any page within the site you want to test (this is really good for landing pages you’re using to draw in leads). The analysis will begin immediately, for that page only, not the whole site.
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Why Tracking URLs Are So Important

"Good vs. evil in technology" illustration using laptops4 specific benefits.

By Becky Livingston
The Accountant’s Social Media Handbook

If you’re creating content and sharing it anywhere online, consider using a URL tracking code to help you identify where links to your website are coming from, i.e., Source/Medium and/or All Campaigns in Google Analytics.

MORE: Crafting Effective Landing Pages | How to Research Keywords | What Goes Into a Buyer Persona? | 3 Big SEO Changes | How Long Does It Take to Rank? | What Is SEO and Why Is It Important?
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First, let’s use a URL builder.
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Crafting Effective Landing Pages

Businesswoman typing on tabletPlus specific tips for images.

By Becky Livingston
The Accountant’s Social Media Handbook

Landing pages are specific pages on your website meant to cause the visitor to complete an action before getting something from you, e.g., contact us pages, tax services request more information pages, sign up for the firm’s newsletter pages, and more.

MORE: How to Research Keywords | What Goes Into a Buyer Persona? | 3 Big SEO Changes | How Long Does It Take to Rank? | What Is SEO and Why Is It Important?
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As with other pages on your site, SEO is critical for search engines to index these particular pages and to help searchers find what you’re offering.
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How to Research Keywords

Group of figures stands on target symbol while other groups stand elsewhereThe pros’ preferred method and a “cheater” way you may prefer.

By Becky Livingston
The Accountant’s Social Media Handbook

Without the right keywords on your site, searchers, clients and leads will have a hard time finding you.

MORE: What Goes Into a Buyer Persona? | 3 Big SEO Changes | How Long Does It Take to Rank? | What Is SEO and Why Is It Important?
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Without research, how are you certain you’re using the right keyword phrases to get on your target market’s radar?
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What Goes Into a Buyer Persona?

"Target market" illustration with arrow and bull's eyeSpending some time up front will save you both time and money.

By Becky Livingston
The Accountant’s Social Media Handbook

Before conducting any research, it’s important to know who your target market is.

MORE: 3 Big SEO Changes | How Long Does It Take to Rank? | What Is SEO and Why Is It Important?
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When I teach workshops and I ask attendees who their target market is, I often get in return, “Everyone!”

That’s impossible. If you have a product that applies to every person in the world, at any age, it must be pretty important … like breathing.
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3 Big SEO Changes

Blue pushpin in word "SEO" at center of a targetHow badly do you want to rank on that first page?

By Becky Livingston
The Accountant’s Social Media Handbook

Have you noticed the subtle SEO changes that have been happening over the past year?

MORE ON SOCIAL MEDIA: How Long Does It Take to Rank? | What Is SEO and Why Is It Important? | Digital Marketing Isn’t ‘Set It and Forget It’ | How to Set Your Firm’s Social Media Foundation | How to Use Social Media Analytics | Get People to Your Landing Page | Content Categories and How to Leverage Them | How to Manage Social Media in 22 Minutes a Day | Use Finesse in Sharing, Scheduling Content
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Here are

  • three big changes;
  • what you need to know; and
  • how to implement changes on your website and in marketing efforts to effectively use SEO to your firm’s advantage.

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