2020 Outlook: The Four Big Questions

Even staying still requires planning.

By Dan Hood
The Rosenberg MAP Survey

The opening of the year was busy and confusing, with firms struggling with the technical complexities of the Tax Cuts and Jobs Act, the search for new clients, and, particularly for firms over $1 million in revenue, the war for talent.

MORE: 2020 Outlook: Dicey Disruptions | 2020 Outlook: Upstream Mergers | 2020 Outlook: Staffing Gets CreativeGoProCPA.com

Exclusively for PRO Members. Log in here or upgrade to PRO today.

But we also saw them wrestling with four bigger, more strategic questions: READ MORE →

Why Every CPA Firm Is a Tech Company at Heart

businessman multitasking tech adobe stock 43099017It's not just overhead.

By Daniel Hood
The Accounting Firm Operations and Technology Survey

The conventional wisdom these days is, “All companies are technology companies,” because technology has so infiltrated every aspect of business that it is core to every company.

But that’s not quite true.

Not all companies are tech companies -- yet. But they need to be, and soon.

This is particularly true in the accounting profession, where so many firms are slow to adopt and reluctant to engage with new technologies.