2021: You’ll Never See ‘Normal’ Again

Businessman putting a card with text "Don't resist change, embrace it" in suit pocketFirms must continually adapt to new developments even as old issues linger.

By Dan Hood,
Accounting Today

The successful shift to remote work is probably the biggest change in 2020, and firms have a right to be pleased with how well they accomplished that, and with how well they’ve handled all the other challenges and changes that came along with the pandemic. The question is whether they’re prepared to continue to adapt.

MORE: SURVEY: We Adapted to Remote Work … Now What? | SURVEY: 2020’s Disruptions Are Only the Beginning | COVID Brought Us More and Better Client Communication
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Lots of firms (and lots of people in general) are assuming that this will all be over at some point, and we’ll go back to something we call “normal.” But the likelihood is that we won’t return to that “normal” – instead, we’ll move on to some other new state, and then we’ll move on again, and again.

2020 Outlook: The Four Big Questions

Even staying still requires planning.

By Dan Hood

The opening of the year was busy and confusing, with firms struggling with the technical complexities of the Tax Cuts and Jobs Act, the search for new clients, and, particularly for firms over $1 million in revenue, the war for talent.

MORE: 2020 Outlook: Dicey Disruptions | 2020 Outlook: Upstream Mergers | 2020 Outlook: Staffing Gets CreativeGoProCPA.com

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But we also saw them wrestling with four bigger, more strategic questions: READ MORE →

Why Every CPA Firm Is a Tech Company at Heart

businessman multitasking tech adobe stock 43099017It’s not just overhead.

By Daniel Hood
The Accounting Firm Operations and Technology Survey

The conventional wisdom these days is, “All companies are technology companies,” because technology has so infiltrated every aspect of business that it is core to every company.

But that’s not quite true.

Not all companies are tech companies — yet. But they need to be, and soon.

This is particularly true in the accounting profession, where so many firms are slow to adopt and reluctant to engage with new technologies.