By Angie Grissom
Rosenberg MAP Survey
Last year (2016) in the accounting industry was an interesting year. I witnessed more firm leadership acknowledging the changing trends and committing to take action than in previous years.
MORE FROM THE MAP SURVEY: Offshoring on the Rise | Leadership Taking Different Forms | Technology Evolving Faster Than Accounting Firms | Succession Issues Stalling Some M&A | Technology Playing Center Stage in CPA Profession
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A shift in focusing on the business of the firm occurred in many firms where the key management took notice of the changing needs of their clients, who are seeking more advice on how to better run and manage their companies, on the team who are seeking more support on how to be better equipped in their roles and supported in their desire to work differently.
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