And it's not about how to do taxes.
By Chauncey Hutter Jr.
Real Tax Business Success
Here’s a secret that the vast majority of tax professionals get wrong. (In fact, it's true of most every struggling small business on the block.) Selecting the “right or wrong” target market can be the single most important factor which determines success or failure.
Meet Chauncey Hutter live and in-person at The Real Tax Business Success Summit, Orlando, Fla. June 7-9 (Save $200 as a CPA Trendlines reader)
Marketing means: Market first, message second, and media third, in that order. (And the order is important.) The market is critical. It’s the number one concern. If you don’t get it right, the rest of your promotion won’t matter. (You might as well save your money and go home.)
You see, if you don’t have the right market, but your advertising message is outstanding and the media you choose is the most cost-effective in the world, you’ll still lose money.) If they don’t want what you got, it just doesn’t matter what you tell them, how often you tell them or even how you tell them.