Google Ads for New Tax Clients

The simple, easy steps for getting started with Google Ads in time for Busy Season.


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With Becky Livingston

As the 2022 Busy Season begins to loom larger, this is a great time to get to know Google Ads, says Becky Livingston, CPA Trendlines’ digital marketing guru says in this replay of recent CPA Trendlines Flash Briefing webinar. Flash Briefings are fast-paced 30-minute conversations on urgent issues and quick answers.

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Livingston walks you through the steps from beginning to end. Start by defining your perfect client, then begin building the right offer for them, she says. After that, you can lay out a schedule and work on a budget. But start early, because if you’re looking for tax clients in the run-up to tax season, the best keywords will start to get pricey. By Livingston’s estimates, 10 to 15 percent of accounting firms are already using Google Ad words. That may sound like a lot. But there’s still plenty of room for firms — especially local firms — to dive in and start landing new clients.

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SSL Padlock Problems and Solutions

Combination padlock next to computer keyboardIt could be mixed media, or it could be something else altogether.

By Becky Livingston
The Accountant’s Social Media Handbook

If you’ve recently implemented a secure socket layer (SSL) on your domain but see that the padlock is still open, you might have a case of mixed media on the site, or something else might be going on.

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The goal is to have a green, closed padlock next to your website URL when viewed in the search bar.
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SEO: What Are Realistic Returns?

ROI illustrationBONUS: Screenshots to help you track your efforts.

By Becky Livingston
The Accountant’s Social Media Handbook

Now that you’ve put all this effort into your site speed, keyword research, meta tag implementation and more, what can you expect in return?

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SEO is a marathon, not sprint.
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Top 20 Social Media Hacks to Build Your Business

Social media words on cubesSome of these can be automated.

By Becky Livingston
The Accountant’s Social Media Handbook

Social media should be a major part of your business marketing plan.

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Here are 20 ideas to help you build your small business.

You can use many of these ideas on one or more platforms; they are all designed to help increase engagement, develop leads and grow your brand.
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Get Found Online: Four Mobile SEO Tips

Man sitting on mountain and searching for mobile signalDo this BEFORE desktop SEO. Yes, there’s a difference.

By Becky Livingston
SEO for CPAs: The Accountant’s Handbook

In late 2017, mobile search overtook desktop search for the first time.

MORE: 12 SEO Myths | Quick Tip: Accelerated Mobile PagesWhy You Need an SSL Certificate NOW | Why Tracking URLs Are So Important | What Goes Into a Buyer Persona? | What Is SEO and Why Is It Important?
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What does that mean for you as far as SEO? If your site isn’t mobile-ready now, you must make it a priority if you want to continue to get website traffic. READ MORE →

The CPA SEO Handbook: On Search Engines

To follow or not to follow? There are valid reasons for both.

By Becky Livingston
SEO for CPAs: The Accountant’s Handbook

Website crawlers – or spiders or robots – index content on web pages in an automated or methodical manner. They often create a copy of all the pages they visited for later processing by a search engine.

MORE: 12 SEO Myths | Quick Tip: Accelerated Mobile Pages | Why You Need an SSL Certificate NOW | Why Tracking URLs Are So Important | What Goes Into a Buyer Persona? | What Is SEO and Why Is It Important?
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Crawlers are handy programs used to automate maintenance tasks, such as link checking or code validation. They also can be used to gather information from web pages, such as email addresses.
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