The Four Tenets of Radical Firms: A Brief Review

Purple No. 4 billiard ballSay goodbye to change management.

By Jody Padar
The Radical CPA

Before we can fully leap into the future, we need to understand where we’ve been.

MORE ON RADICALISM: The Radical CPA: Always Changing | The Four Factors for Fixed Pricing | Clients Buy Solutions, Not Time | How to Leverage Social Media | Target Content to Consumers, Not Industry | Narrow Your Social Focus | Why Transparency Matters to Clients
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The foundation of any Radical or New Firm is comprised of the four tenets.
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The Radical CPA: Always Changing

Chalkboard reading "Free thinkers wanted"How did we get here and where are we going?

By Jody Padar
The Radical CPA

People always ask me why "radical"? Isn’t it a charged word?

What’s so radical about me?

MORE ON RADICALISM: The Four Factors for Fixed Pricing | Clients Buy Solutions, Not Time | Narrow Your Social Focus | How to Measure Social Business… and Why | 6 Ways the Cloud Helps CPA Firms | You’re Already a Consultant
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When I talk about radical, it’s not so much about me, but about my beliefs and actions.
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The Four Factors for Fixed Pricing

Price targetPlus 5 reasons not to manage employees by timesheet.

By Jody Padar
The Radical CPA

Ron Baker and Ed Kless of the VeraSage Institute are the hands-down experts on value pricing. They do a phenomenal job of explaining how it works and why you shouldn’t track time.

MORE ON RADICALISM: Clients Buy Solutions, Not Time | How to Leverage Social Media | Why Transparency Matters to Clients | How to Become a Social Business | The Cloud Is Your Starting Point | Why Transparency Matters in the ‘New Firm’ | 10 Questions to Prepare for Radical Change | Radical Firms Embrace 4 Values
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I’ve done it for the last nine years and I absolutely love it. I would never go back to time and billing.
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Clients Buy Solutions, Not Time

Hand building word "solution" with letter blocksPlus 4 notes about client phone calls.

By Jody Padar
The Radical CPA

“Forget about pricing and think about what people buy.”

MORE ON RADICALISM: How to Leverage Social Media | Target Content to Consumers, Not Industry | Social + Strategy = Success | Make the Cloud Work for You | 5 Ways to Capitalize on Trends | Embrace Disruption | New Thinking Brings New Results | 10 Questions to Prepare for Radical Change | Who’s Your Competition? EVERYONE | How the ‘New Firm’ Was Born | Radical Firms Embrace 4 Values | Radical or Complacent? You Choose | 3 Questions to Ask If You Dare
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Customers are not buying our time. They may be buying our expertise. But they’re really buying a solution to their problem.
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How to Leverage Social Media

Man showing woman something on laptop computerMake use of ALL your connections.

By Jody Padar
The Radical CPA

Social media is great for connecting with clients and prospects, but it also makes it easier to get published in the real media and that will give you the collateral for marketing.

MORE ON RADICALISM: Target Content to Consumers, Not Industry | Narrow Your Social Focus | How to Measure Social Business… and Why | 6 Ways the Cloud Helps CPA Firms | You’re Already a Consultant | New Thinking Brings New Results | How the ‘New Firm’ Was Born
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I’ve been quoted in Entrepreneur, Forbes and Inc. That’s priceless! That’s what I call return on attention.
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Target Content to Consumers, Not Industry

Dart on a target on a mobile phoneContent is king and context is queen.

By Jody Padar
The Radical CPA

Most professionals speak and/or tweet above their audience. They don’t realize whom they’re talking to.

MORE ON RADICALISM:Narrow Your Social Focus | Why Transparency Matters to Clients | How to Become a Social Business | The Cloud Is Your Starting Point | 10 Questions to Prepare for Radical Change | Radical Firms Embrace 4 Values | Radical or Complacent? You Choose

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When you’re producing content, it has to be driven at the consumer level, not at the "other professional" level.

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Narrow Your Social Focus

Young concentrated businessman writing notes down and looking at laptop in officePick one thing and do it well rather than try to be everywhere.

By Jody Padar
The Radical CPA

Each social media channel has its own language, culture and dialect. You need to make sure that your culture (aka your voice and how you post) matches the specific channel, otherwise it’s going to seem awkward.

MORE ON RADICALISM: Why Transparency Matters to Clients | Social + Strategy = Success | Make the Cloud Work for You | 5 Ways to Capitalize on Trends | Embrace Disruption | Who’s Your Competition? EVERYONE | Radical or Complacent? You Choose
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Social media has to be understood and used properly and even though you’re going to be experimenting there are also some unwritten rules. Make sure that you’re fol­lowing the basic rules of the social media channel you’re using.
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Why Transparency Matters to Clients

Young man in sweater and tie smiling at smartphoneIt's time to rethink how you communicate.

By Jody Padar
The Radical CPA

Social should be in your DNA. Identify the communication gatekeepers in your firm.

Social + Strategy = Success | How to Measure Social Business… and Why | 6 Ways the Cloud Helps CPA Firms | You’re Already a Consultant | New Thinking Brings New Results | How the ‘New Firm’ Was Born
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Do you want everybody in your firm tweeting? It’s a good idea – just like you have all your firm members representing your firm wherever they are.
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Social + Strategy = Success in Five Stages

Businesswoman lassoing light bulb5 specific tips for maximizing your efforts.

By Jody Padar
The Radical CPA

So you want to get on social media? Good! Define your strategy. When I started using social, I was having fun and didn’t have a strategy, except to see what was happening — and it evolved. Jump in, get started and you’ll formulate a game plan naturally.

MORE ON RADICALISM: How to Measure Social Business… and Why | How to Become a Social Business | The Cloud Is Your Starting Point | Why Transparency Matters in the ‘New Firm’ | 10 Questions to Prepare for Radical Change | Radical Firms Embrace 4 Values | Radical or Complacent? You Choose
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Here’s some help in five phases:
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How to Measure Social Business… and Why

cpas-love-facebook1It's not just for fun, so treat it like any other metric.

By Jody Padar
The Radical CPA

When I began dabbling with Twitter and Facebook, it was more out of personal interest. I found Twitter to be a fantastic place to learn. I became an active listener and then engaged, putting out information I thought people would benefit from.

MORE ON RADICALISM: How to Become a Social Business | Make the Cloud Work for You | 5 Ways to Capitalize on Trends | Embrace Disruption | Who’s Your Competition? EVERYONE | How the ‘New Firm’ Was Born | 3 Questions to Ask If You Dare
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I still do this today. I interact with everyone I can as I learn and share. I compare it to the partner who always took important paper articles and put them on my desk. I just do it via social and digital.
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How to Become a Social Business

Young people holding social media logosIt's not a side venture. Get ready to transform your firm to the core.

By Jody Padar

Now it’s time to understand the social media business approach, how Twitter, Facebook and LinkedIn can help your business.

MORE ON RADICALISM: Make the Cloud Work for You | 6 Ways the Cloud Helps CPA Firms | You’re Already a Consultant | New Thinking Brings New Results | How the ‘New Firm’ Was Born

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First of all, stop calling it social media! Using “social” to gen­erate new customers is a new way of doing business in today’s digital world. Most firm owners don’t understand that when you combine social media with cloud, the effects become multiplied. We’re talking Internet 3.0. Are you ready to get there?
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