After headsets would be glasses and contact lenses.

By Rick Richardson

A respected Apple analyst recently made a startling prediction about mixed reality/augmented reality: “We believe that MR/AR products could replace all display-equipped electronics in the long term,” said analyst Ming-Chi Kuo. He expects Apple to play a big part in taking these emerging technologies mainstream.

MORE TECH THIS WEEK: The Real Key to 5G and How It Works | How to Secure Your Wi-Fi Network | Satellite Internet Takes a Promising Step Forward | Digital Era Drives Brick-and-Mortar Boom in Data Centers | Drone Delivery One Step Closer to Reality with New FAA Rules | 5G Delivered Via Hydrogen-Powered Aircraft
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He predicted that Apple will build several MR/AR products, eventually leading to augmented reality contact lenses. Because of these predictions, he believes that MR/AR could be the default human-machine interface in the future.
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How Apple Augmented Reality Could Shape All Future Computers

After headsets would be glasses and contact lenses.

By Rick Richardson

A respected Apple analyst recently made a startling prediction about mixed reality/augmented reality: “We believe that MR/AR products could replace all display-equipped electronics in the long term,” said analyst Ming-Chi Kuo. He expects Apple to play a big part in taking these emerging technologies mainstream.

MORE TECH THIS WEEK: The Real Key to 5G and How It Works | How to Secure Your Wi-Fi Network | Satellite Internet Takes a Promising Step Forward | Digital Era Drives Brick-and-Mortar Boom in Data Centers | Drone Delivery One Step Closer to Reality with New FAA Rules | 5G Delivered Via Hydrogen-Powered Aircraft
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He predicted that Apple will build several MR/AR products, eventually leading to augmented reality contact lenses. Because of these predictions, he believes that MR/AR could be the default human-machine interface in the future.
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Are You Marketing for 2022 Yet?

It’s not too early to plan for next season.

By Ed Mendlowitz
Tax Season Opportunity Guide

Marketing takes many forms. Further, many accountants are not trained in marketing. I also know that while most CPAs want more business, they are too busy with what they have to be actively seeking new business. Additionally, marketing can be external, internal or retentive.

MORE: Don’t Fire That Staffer on May 18! | What To Do with a Lousy Client? | But I AM Managing! | How to Run a Practice in 90 Pages | How Improv Can Help Accountants | Four Tips for New Partners | An Alternative to Pro Bono | 14 Better Uses for Timesheet Data
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External is where new clients are solicited. That takes effort, ingenuity, time and maybe even some money.
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Seven Tips to Keep the Clients You Have

Woman wearing orange shirt texting on a smartphone walking in the street in a sunny day“Just about every time I called or emailed a client, they would think of more work for me.”

By Sandi Leyva
The Complete Guide to Marketing for Tax & Accounting Firms

It’s far less expensive to keep your existing clients happy than it is to find new clients, especially because the trust factor between people continues to decline year after year. You might want to think about redirecting a portion of your marketing attention on your existing client base instead of networking for new clients. (And by the way, sending clients an organizer is not marketing!)

MORE ON SMALL-FIRM GROWTH STRATEGIES: 12 Ways to Stress Less This Busy Season | Six Ways to Make Your Own History During Women’s History Month | PPP Client Fraud: How Much Risk Is Too Much? | 3 Ways to Opt Out of Any Downturn | How to Lead in a Crisis
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Here are some tips to mine the pot of gold that lies right before you: your current clients who already trust you and are eager to hear about new solutions that will ease their pain and problems.
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Women Lag Men in Accounting Jobs Recovery

New records set in hourly earnings.

By Beth Bellor

Across the tax and accounting industry, almost all the jobs relinquished by men in the Coronavirus layoffs have been regained by men. The jobs given up by women, on the other hand, are still largely vacant.

MORE ON JOBS: Comeback Stalls as Layoffs Hit 1,500 in Accounting | Tax & Accounting Regains 3,800 Jobs | Accounting Jobs Recovery Slows | Tax & Accounting Firms Rehire Two-Thirds of Pre-COVID Workforce | Tax & Accounting Firms Rehire Two-Thirds of Pre-COVID Workforce
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Overall, the tax, accounting, tax prep, payroll, and bookkeeping sectors employed 1.02 million full-time equivalents in March 2020, before 70,000 layoffs hit in April. So far, the industry has re-filled all but 17,600 positions.

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How a Good Managing Partner Impacts Profitability

10 best practices.

By Marc Rosenberg
The Role of the Managing Partner

I have compared a “true” managing partner to an administrative partner. Both are important positions. Both share many common duties and expectations. But true managing partners are more valuable because they function like corporate CEOs and thus make a bigger impact on the firm’s overall performance than admin partners.

MORE: The 9 Biggest Merger Pitfalls | The Managing Partner’s Role in Mergers | Five Ways to Evaluate Partners | Manage Partners with Goal Setting | Overarching Authority That Managing Partners Must Have
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These three duties differentiate true managing partners from admin partners. True managing partners

  1. Manage partner performance and behavior
  2. Hold partners accountable
  3. Drive the firm’s growth and profitability

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How to Assess Your Leadership

key leadership attributesDo they have these four attributes?

By Anthony Zecca

As the leader of the firm, as important as it is to complete a comprehensive assessment of your leadership team, it is equally if not more critical to assess your own leadership. What are the key leadership attributes that reflect great Edge leadership?

MORE: Why Leaders Must Ensure Clarity | Incremental Vs. Exceptional Success | Do You Lead or Just Manage? | Managing Vs. Leading | Is Your Leadership Team at the Edge? | 6 Leadership Challenges Through COVID and Beyond | Edge Leaders Share 7 Strengths | Leadership Must Drive Culture | Leading from the Edge
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How can you get a meaningful and comprehensive assessment of how well you are doing as the leader of the firm? The trap to avoid is to just listen to yourself and your own self-assessment. To really understand how well you are performing, you need multiple checkpoints.
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12 Ways to Stress Less This Busy Season

Calm balanced businessman sitting outdoors on bench in Yoga lotus pose meditating, with office building and blue sky in backgroundTips that are quick and low-cost.

By Sandi Leyva
The Complete Guide to Marketing for Tax & Accounting Firms

I don’t want to stress you out, but we really do need to do something about our stress levels, especially during tax season. An American Psychological Association survey showed that our kids are getting headaches, having difficulty sleeping, and eating too little or too much because of pressure from school and household finances. The worst part is that the study showed that most parents were not aware of the severity of their children’s stress.

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Many adults reported not knowing what to do to change their lifestyle so they could reduce their stress, so it just makes sense to talk about this a little.
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What Do Clients Really Want?

Think about how well you know their apsirations.

By Gary Bolinger

Most CPAs believe that they have the answers to clients’ most pressing questions, but often miss the mark on what clients really want.

MORE: How Accountants Are Profiting in Disruption | Ask the Right Question(s) | Seven Elements of Engagement for CPAs | True Advisory Work Isn’t Just Consulting
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We think they want advice on how to:

  • make more money
  • establish a successful business
  • gain more customers or clients

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Survey: Full Recovery by Year-End?

Sage study finds nearly three-quarters of U.S. small and midsize businesses expect to see pre-pandemic revenue levels by end of the year.

Sage survey: Pandemic prompts innovation
Sage survey: Pandemic prompts innovation

By CPA Trendlines

U.S. businesses are becoming increasingly confident they will return to pre-pandemic revenue levels by the end of 2021, according to a new survey by Sage, a market leader in cloud business management software.

Nancy Harris, EVP and Managing Director, Sage North America
Harris

MORE SURVEYS & RESEARCH: Making Partner: What Managers Need to KnowWho’s Heating Up Accounting Tech?  |  Survey: Tax Season Swings into the Red  |  Peer-to-Peer: Your Best Advice for 2021  |  PPP Client Fraud: How Much Risk Is Too Much?  |  PPP Traps: 1 in 5 Accountants Report Shady Dealings  |  Clients Want to Pay You More (Really!)  |  Accounting Firms Take Billions in PPP Payouts  |  Members Only: The full CPA Trendlines list of 6,611 PPP borrowers in the tax and accounting industry

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“It’s no surprise the COVID-19 pandemic disproportionately affected small and midsize businesses, along with their employees and customers. As we faced unique challenges at home and work, businesses saw great success implementing new programs, offering flexible work arrangements, and prioritizing commitment to the communities in which they operate,” says Nancy Harris, EVP and Managing Director, Sage North America. “As the world begins to reopen, it is critical that these key learnings from the last year are not lost, and that organizations continue to leverage creativity and technology to foster stronger relationships with employees, customers, and prospects for continued growth.”

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