De-Bunking the Myth about Niche Marketing for Tax and Accounting Firms

Plus, five more essential pieces to the profit puzzle.

by Marc Rosenberg, CPA
Author of “What Really Makes CPA Firms Profitable?”

I want to de-bunk a myth about niche marketing. Many CPAs that I have talked to think that niche marketing means that most, or all of their business, needs to be in their niche.

Marc Rosenberg

Marc Rosenberg

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They think they will have to stop being generalists or will have to give up all their clients outside the niche. This is absolutely not the case.

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