Lawyers or CPAs: Who Markets Better?

Wrong question. Ask instead: Who puts the client first, and how?

by Bruce W. Marcus
Professional Services Marketing 3.0

Comparing the marketing ability of one practice to another is irrelevant of itself and leads to generalizations that serve no useful purpose. But when the question of which firm is better at marketing is addressed, it raises issues concerning the different nature of each practice.

Bruce W. Marcus

Bruce W. Marcus

More for CPA Trendlines PRO members:  Who’s Better at Marketing? Lawyers or CPAs? • Even a Random Disaster Can Be Controlled with Risk Management  •  Managing Risk in Client Relations   •  Your Clients Love You? What If You’re Wrong?   •    The Three Degrees of RiskFour Essential Habits for Building Client TrustThe Nine Hallmarks of a Marketing CultureThe Four Cornerstones to Building A Marketing CultureGetting the Client is Only Half the BattlePractice Development: It’s Not Rocket ScienceNine Fundamentals for a Healthy Marketing Culture in an Accounting Firm

 “The Big Four are trying to create a firm brand and firm relationship with the clients,” notes veteran consultant Terry Lloyd, a CPA and financial analyst. “They minimize the role of the partner and other professionals. While law firms go to lengths to put impressive resumes and contact data on their web sites, it may be almost impossible to find even a list of partners on the sites of the Big Four.”

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