All Great Strategy Starts with "Why" [PRO Member Exclusive]

Internal Communication: Strategy and Process

by Bruce W. Marcus
Professional Services Marketing 3.0

What do we want people to know, think, or feel as a result of our internal communications efforts, and why?

The answers to these questions are the foundation for any communications activity, internal or external. They define the dynamic of the program, its focus, and its program goals. They make possible a foundation for defining and shaping the strategy.

Bruce W. Marcus

Bruce W. Marcus

More for CPA Trendlines PRO members: Managing Knowledge as a Growth and Management Tool The Secret Formula for Getting New Clients • What We’ve Learned Since Accounting Marketing Was Legalized  • Do Accounting Firms Really Want an ‘Image’? • What Accounting Firms Need to Learn from Personal Financial Planning Specialists •

There are three crucial concerns…

Already a PRO Member? Click Here to Login & Continue Reading →

yellow_key_clip_artChoose from 3 options for instant site-wide access

Choose a one-time Daypass, or a Monthly or Annual plan with a 7-day, no-risk free trial.

QUICK!

Instant sitewide access

for 24 hours

Choose
$12.99
Daypass

Go PRO now with a 24-hour Daypass
(one-time charge)

CONVENIENT!

7-day, no-risk free trial

then billed to your credit card monthly.

Choose
$24.97
monthly

Regular monthly rate: $29.97.
You save $5/month (17%)!
  • Free bonus gifts

BEST DEAL!

7-day, no-risk free trial

then billed to your credit card annually.

Choose
$249.95
full year

Regular annual rate: $359.95.
You save $110/year (30%)!
  • Free bonus gifts
  • Merchandise discounts