The Nine Hallmarks of a Marketing Culture

Marching to the same drummer.

by Bruce W. Marcus
Professional Services Marketing 3.0

Firms may have their rainmakers – the partner who could go into a revolving door alone and come out arm in arm with a new client. But in today’s competitive marketplace, one or two rainmakers are not enough – if only because the competitive firms have three or more rainmakers going after the same prospective clients that you want.

Bruce W. Marcus

Bruce W. Marcus

More on marketing strategy for large and mid-size firms:  Getting the Client is Only Half the Battle  |  Practice Development: It’s Not Rocket Science  |  Nine Fundamentals for a Healthy Marketing Culture in an Accounting Firm   |  What Accounting Firms Need to Understand to Grapple with Radical Change   |   Six Reasonable Goals for CPA Firm Marketing 

The firms that want to grow and thrive must be turned into marketing machines – to have a culture that understands and supports a marketing effort.

Already a PRO Member? Click Here to Login & Continue Reading →

Get instant site-wide access, free gifts, great discounts and special reports


Six smart reasons to go PRO today:
Bonus gifts valued at over $100!

See why everyone follows CPA Trendlines…
And why you should too!

Select a 24-hour Daypass, or Monthly or Annual plan with a 7-Day, No-Risk Free Trial.


Instant sitewide access

for 24 hours


Go PRO now with a 24-hour Daypass
(one-time charge)


7-day, no-risk free trial

then billed to your credit card monthly.


Regular monthly rate: $29.97.
You save $5/month (17%)!
  • Free bonus gifts


7-day, no-risk free trial

then billed to your credit card annually.

full year

Regular annual rate: $359.95.
You save $110/year (30%)!
  • Free bonus gifts
  • Merchandise discounts