Marching to the same drummer.
by Bruce W. Marcus
Professional Services Marketing 3.0
Firms may have their rainmakers – the partner who could go into a revolving door alone and come out arm in arm with a new client. But in today’s competitive marketplace, one or two rainmakers are not enough – if only because the competitive firms have three or more rainmakers going after the same prospective clients that you want.
More on marketing strategy for large and mid-size firms: Getting the Client is Only Half the Battle | Practice Development: It’s Not Rocket Science | Nine Fundamentals for a Healthy Marketing Culture in an Accounting Firm | What Accounting Firms Need to Understand to Grapple with Radical Change | Six Reasonable Goals for CPA Firm Marketing
The firms that want to grow and thrive must be turned into marketing machines – to have a culture that understands and supports a marketing effort.
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About the Author
Edward Mendlowitz, CPA, ABV, PFS, is a partner in Withum Smith + Brown’s New Brunswick, NJ, office and has over 40 years of public accounting experience. He's CPA Trendlines' "Practice Doctor."
Ed Mendlowitz in the CPA Trendlines Store:
- Call Me Before You Do Anything: The Art of Accounting
- How to Build a Stronger Tax Practice
- Implementing Fee Increases
- 101 Questions and Answers: Managing an Accounting Practice
- The 30:30 Training Method
- Tax Season Opportunity Guide
- How to Review Tax Returns
He is a licensed certified public accountant in the states of New Jersey and New York and is accredited by the American Institute of Certified Public Accountants (AICPA) in business valuation (ABV), certified in financial forensics (CFF) and as a personal financial specialist (PFS). Ed is also admitted to practice before the United States Tax Court and has testified as an expert witness in federal and state court regarding business valuations, and twice at the House Ways and Means Committee on tax reform, fairness, and reduction. A graduate of City College of New York, Ed earned his bachelor of business administration degree.
He is a member of the AICPA, the New Jersey Society of Certified Public Accountants (NJSCPA) and the New York State Society of Certified Public Accountants (NYSSCPA). In addition, Ed was a founding partner of Mendlowitz Weitsen, LLP, CPAs, which merged with WS+B in 2005. Currently, he serves on the NYSSCPA Estate Planning Committee and was chairman of the committee that planned the NYSSCPA’s 100th Anniversary. The author of 19 books, Ed has also written hundreds of articles for business and professional journals and newsletters.
He is the contributing editor to the Practitioners Publishing Company’s 706/709 Deskbook, and the AICPA’s Management of an Accounting Practice Handbook, Corporate Controller’s Handbook and Wiley’s Handbook on Budgeting and is on the editorial board of Bottom Line/Personal newsletter and the Journal of Accountancy Member Panel on Business Valuation. Appearing regularly on television news programs, Ed has also been quoted in numerous major newspapers and periodicals in the United States. He is the recipient of the Lawler Award for the best article published during 2001 in the Journal of Accountancy.
Ed is a frequent speaker to many professional and business groups, including the AICPA, NJSCPA, NYSSCPA, American Management Association, the National Committee for Monetary Reform, University of Medicine and Dentistry in NJ and many more. For 11 years, he taught courses on financial analysis, corporate financial policy and theory, monetary and fiscal policy and managerial accounting in the MBA program at Fairleigh Dickinson University.Click here for more by Edward Mendlowitz