The Three Degrees of Risk

R-I-S-K: It’s amazing that so simple a four-letter word can be so complicated.

by Bruce W. Marcus
Professional Services Marketing 3.0

There are risks with dire consequences and risks with negligible consequences. There is risk in every human enterprise; in every trade or endeavor. We take risks, in varying degrees (and sometimes unwittingly) every day or our lives. There is even risk inherent in getting out of bed in the morning. But what – on any level – does risk really mean? Can risk be tamed?

Bruce W. Marcus

More Professional Services Marketing 3.0:The Four Cornerstones to Building A Marketing CultureThe Nine Hallmarks of a Marketing CultureGetting the Client is Only Half the BattlePractice Development: It’s Not Rocket ScienceNine Fundamentals for a Healthy Marketing Culture in an Accounting FirmWhat Accounting Firms Need to Understand to Grapple with Radical ChangeSix Reasonable Goals for CPA Firm Marketing

There are different degrees of risk, depending upon how great the opportunity to profit if you succeed, how dangerous if the risk you take portends the possibility of failure, how much is at stake if you fail.

Already a PRO Member? Click Here to Login & Continue Reading →

Get instant site-wide access, free gifts, great discounts and special reports


Six smart reasons to go PRO today:
Bonus gifts valued at over $100!

See why everyone follows CPA Trendlines…
And why you should too!

Select a 24-hour Daypass, or Monthly or Annual plan with a 7-Day, No-Risk Free Trial.


Instant sitewide access

for 24 hours


Go PRO now with a 24-hour Daypass
(one-time charge)


7-day, no-risk free trial

then billed to your credit card monthly.


Regular monthly rate: $29.97.
You save $5/month (17%)!
  • Free bonus gifts


7-day, no-risk free trial

then billed to your credit card annually.

full year

Regular annual rate: $359.95.
You save $110/year (30%)!
  • Free bonus gifts
  • Merchandise discounts