Your Clients Love You? What If You're Wrong?

A short discourse on random and statistical risk.

by Bruce W. Marcus
Author of Professional Services Marketing 3.0

Risks are different in context and magnitude. A good mathematician can often statistically quantify the boundaries of risk, such as telling you that one in every hundred people will slip in the bathtub and break a bone, but that depersonalizes it and tells you nothing to help you avoid it. And that’s only half way to understanding it.

Bruce W Marcus

Bruce W. Marcus

More for CPA Trendlines PRO members:   The Three Degrees of Risk  • Four Essential Habits for Building Client Trust   •  The Nine Hallmarks of a Marketing Culture  •  The Four Cornerstones to Building A Marketing Culture   •   Getting the Client is Only Half the Battle  • Practice Development: It’s Not Rocket Science  •  Nine Fundamentals for a Healthy Marketing Culture in an Accounting Firm  •


When a random risk is combined with a decision not to take an action in a situation (or even a potential situation), there is fuel for disaster.

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