2014 Roundtable: No Shortcuts to Sustainable Growth

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Firms come to understand success must be organized and leader-driven.

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By Gale Crosley
Crosley Co.

Analysis

Firms are realizing that growth is a more sophisticated game, and we are never going back to the "hang out your shingle" days. Succession issues are playing a major part in motivating firms to take a hard look at how they are going to grapple with sustainable growth.

When the business world was somewhat predictable, growth could be counted on. But there are too many complexities today to count on the past as a predictor of the future. Globalization, social media, innovation, regulation, competition — these are just some of the dynamics at play. The way business was generated by our seasoned partners will be quite different from our future leaders. This awareness is becoming more acute as sluggish economic conditions continue.

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Gale Crosley



About the Author

Gale Crosley, CPA, of Crosley+Co., is one of the Most Recommended Consultants in the Inside Public Accounting BEST OF THE BEST, one of the Top 100 Most Influential People in Accounting by Accounting Today and has been named to The Advisory Board Hall of Fame.

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She consults with large and large-thinking accounting firms, assisting managing partners, partners, and marketing directors, to effectively increase their firm’s revenues.  She guides them through development of the best strategies and tactics to achieve aggressive revenue growth objectives. Gale’s 35-year-plus career represents a unique combination as a practicing CPA at Arthur Andersen, PwC, and a local CPA firm. She has also held senior management roles in business development and marketing in the cutting edge technology environment with IBM, MCI and several start-up technology companies. Gale has helped dozens of large and large-thinking firms, both domestic and international, create high growth cultures, driving revenue from all aspects of the practice. She is an honors accounting graduate from the University of Akron, Ohio, and winner of the Simonetti Distinguished Business Alumni Award. Gale is a licensed CPA in Ohio and Georgia, a member of the AICPA, the Ohio Society and Georgia Society of CPAs, and is on the Editorial Advisory Board of the Journal of Accountancy. Her cornerstone book, At the Crossroads, chronicles the challenges and successes of a fictional CPA firm struggling with growth.

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