You're Selling All the Time

Several businesspeople talking and shaking hands, silhouette against city skylineBONUS CHECKLIST: 5 steps for breaking out of your comfort zone.

By Martin Bissett
Business Development On a Budget

Over the years, many partners have told me about their struggles to grow their firms proactively, the main one being that they feel they must sell, which goes against the grain for them. Have you ever felt that way?

Perhaps you’ve never had to sell before, and it is taking you way out of your comfort zone. You are entering into unfamiliar territory, that alien landscape called "selling."

In reality, though, you’ve been selling the whole time. To have won the work you’ve won up to now, to recruit the talent you have, to build the relationships you have – you’ve had to sell yourself at each stage. You’ve had to sell the idea that working with you is in the best interests of the other person, so you are always selling in one way or another.

Already a PRO Member? Click Here to Login & Continue Reading →

B.

Get the Key to Unlock Premium Content Reserved Exclusively for PRO Members.

Go PRO Today: Choose one of these great offers

EASY!

Monthly Plan, $24.97
Save $5/month (17%)!

CLICK HERE
FOR
INSTANT ACCESS

7-day, no-risk free trial
then billed to your credit card monthly.
(Cancel any time)
Regular monthly rate: $29.97

BEST VALUE!

Yearly Plan, $249.95
Save $110/year (30%)!

CLICK HERE
FOR
INSTANT ACCESS

7-day, no-risk free trial
then billed to your credit card annually.
Regular annual rate: $359.95

24-HOUR DAY-PASS

One-Time, $12.99
Best for occasional use.

CLICK HERE
FOR
INSTANT ACCESS

Get instant access, expires in 24 hours.
One-time, non-recurring, charge of $12.99

Martin Bissett

Martin Bissett

About the Author

Martin Bissett is the author of

He is the founder of The Upward Spiral Partnership Ltd., the UK-based consulting firm that specializes in the implementation of professional selling and leadership skills in the next generation of accounting professionals.

And he is co-founder of AddviserPlus, a training and consulting hub for accountants and bookkeepers who are ready to go beyond commoditized compliance and technology-based services and embrace the prosperity and rewards from providing high-value advisory services, one client at a time.

Learn more about AddviserPlus here

Get Martin Bissett's Practice Growth Checklist

Click for Free Download Here

Previously, Martin served ten years on the board of the directors of the UK’s leading provider of high-quality new business appointments for accountancy firms. There, he held the responsibility for the nurture and organic growth of the organization’s new client base, including six of the UK’s top 30 firms of accountants.

Martin became fascinated by the apparent juxtaposition of partners not vocalizing what they were looking for in terms of an accomplished skill set from their potential future partners and their managers not asking to discover what that skill set included, despite wanting to reach that very position. In a profession with a supposed “Succession Crisis” on the horizon, this apparent stand-off struck him as curious.

This has led Upward Spiral Partnership to personally interview several hundred partners and managers in the US and UK to learn what partners are looking for and how the managers see their own future in the firm. There are, of course, firms that have addressed this issue already, and their initiatives have also been captured.

The results of the research, including both the consensus and the exceptions to the general opinion, is called “Passport to Partnership.” This study provides the highlights of each factor that the majority of partners interviewed use as their criteria when evaluating whether someone in their organization can make it to the top.

As a result of the combination of his experience, intellectual property, and this proprietary research, Martin now consults with accounting firms in the UK, Europe, and the USA to support them in their transition through to the next stage of their development and growth.

Click here for more by Martin Bissett