Get your A.C.C.O.U.N.T.S. in order.
By Martin Bissett
There is a difference between a pipeline and a simple list of prospects.
MORE ON BUSINESS DEVELOPMENT: Consider Hiring a Sales Director | Understand the DNA of Business Development Success | Do You Deliver on Your Website’s Promises? | Lowballing Is Undervaluing Yourself | Appraise Your Prospects | The Science of Pipelines | Do You Have a Pipeline or Just a List? | Develop the Habit of Consistency | Prepare Your Next Generation of Professionals | Overcome Recurring Fee Apathy | Banish the Idea that Selling is Difficult | How to Win Your First Client | You’re Selling All the Time
A true pipeline grades prospects, works out the value of each prospect and determines where they should fit in your business development efforts. You can use this process to create a mathematical equation that scores how likely you are to win the work.
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About the Author
Martin Bissett is the author of
- Winning Your First Client,
- Passport to Partnership,
- Meet Your New Best Client and
- Business Development on a Budget
He is the founder of The Upward Spiral Partnership Ltd., the UK-based consulting firm that specializes in the implementation of professional selling and leadership skills in the next generation of accounting professionals.
And he is co-founder of AddviserPlus, a training and consulting hub for accountants and bookkeepers who are ready to go beyond commoditized compliance and technology-based services and embrace the prosperity and rewards from providing high-value advisory services, one client at a time.
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Previously, Martin served ten years on the board of the directors of the UK’s leading provider of high-quality new business appointments for accountancy firms. There, he held the responsibility for the nurture and organic growth of the organization’s new client base, including six of the UK’s top 30 firms of accountants.
Martin became fascinated by the apparent juxtaposition of partners not vocalizing what they were looking for in terms of an accomplished skill set from their potential future partners and their managers not asking to discover what that skill set included, despite wanting to reach that very position. In a profession with a supposed “Succession Crisis” on the horizon, this apparent stand-off struck him as curious.
This has led Upward Spiral Partnership to personally interview several hundred partners and managers in the US and UK to learn what partners are looking for and how the managers see their own future in the firm. There are, of course, firms that have addressed this issue already, and their initiatives have also been captured.
The results of the research, including both the consensus and the exceptions to the general opinion, is called “Passport to Partnership.” This study provides the highlights of each factor that the majority of partners interviewed use as their criteria when evaluating whether someone in their organization can make it to the top.
As a result of the combination of his experience, intellectual property, and this proprietary research, Martin now consults with accounting firms in the UK, Europe, and the USA to support them in their transition through to the next stage of their development and growth.Click here for more by Martin Bissett