By Martin Bissett
Business Development On a Budget
You’ve done all the marketing to bring new opportunities; you and your partners are confident in the value you need to offer; your pipeline is filled out and you have done your A.C.C.O.U.N.T.S. So what’s next?
MORE ON BUSINESS DEVELOPMENT: The Five Fastest Ways to Kill a New Opportunity [VIDEO] | Use This Spreadsheet to Evaluate Prospects | Before the Sales Meeting | Lowballing Is Undervaluing Yourself | Do You Have a Pipeline or Just a List? | Overcome Recurring Fee Apathy | 5 Ways to Make Selling Easier to Swallow
Now you need to go and meet with the prospect for the first time. This is a huge step forward, but many professionals also find the first meeting a challenge. That challenge can be overcome by having a system in place and following it.
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About the Author
Martin Bissett is the author of
- Winning Your First Client,
- Passport to Partnership,
- Meet Your New Best Client and
- Business Development on a Budget
He is the founder of The Upward Spiral Partnership Ltd., the UK-based consulting firm that specializes in the implementation of professional selling and leadership skills in the next generation of accounting professionals.
And he is co-founder of AddviserPlus, a training and consulting hub for accountants and bookkeepers who are ready to go beyond commoditized compliance and technology-based services and embrace the prosperity and rewards from providing high-value advisory services, one client at a time.
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Previously, Martin served ten years on the board of the directors of the UK’s leading provider of high-quality new business appointments for accountancy firms. There, he held the responsibility for the nurture and organic growth of the organization’s new client base, including six of the UK’s top 30 firms of accountants.
Martin became fascinated by the apparent juxtaposition of partners not vocalizing what they were looking for in terms of an accomplished skill set from their potential future partners and their managers not asking to discover what that skill set included, despite wanting to reach that very position. In a profession with a supposed “Succession Crisis” on the horizon, this apparent stand-off struck him as curious.
This has led Upward Spiral Partnership to personally interview several hundred partners and managers in the US and UK to learn what partners are looking for and how the managers see their own future in the firm. There are, of course, firms that have addressed this issue already, and their initiatives have also been captured.
The results of the research, including both the consensus and the exceptions to the general opinion, is called “Passport to Partnership.” This study provides the highlights of each factor that the majority of partners interviewed use as their criteria when evaluating whether someone in their organization can make it to the top.
As a result of the combination of his experience, intellectual property, and this proprietary research, Martin now consults with accounting firms in the UK, Europe, and the USA to support them in their transition through to the next stage of their development and growth.Click here for more by Martin Bissett