Narrow Your Social Focus

Young concentrated businessman writing notes down and looking at laptop in officePick one thing and do it well rather than try to be everywhere.

By Jody Padar
The Radical CPA

Each social media channel has its own language, culture and dialect. You need to make sure that your culture (aka your voice and how you post) matches the specific channel, otherwise it’s going to seem awkward.

MORE ON RADICALISM: Why Transparency Matters to Clients | Social + Strategy = Success | Make the Cloud Work for You | 5 Ways to Capitalize on Trends | Embrace Disruption | Who’s Your Competition? EVERYONE | Radical or Complacent? You Choose
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Social media has to be understood and used properly and even though you’re going to be experimenting there are also some unwritten rules. Make sure that you’re fol­lowing the basic rules of the social media channel you’re using.

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Jody Padar



About the Author

Jody Padar, CPA, MST, is one of the profession’s foremost visionaries and pioneers. She is the author of:

The Radical CPA

and 

From Success to Significance: The Radical CPA Guide

Read more by Jody Padar, The Radical CPA, at CPA Trendlines

As a practitioner, she is CEO and Principal of the New Vision CPA Group, a public accounting firm based in the Chicago area. And as an author, lecturer, coach, consultant and mentor, she advocates for progress and innovation in the profession, heralding a new way of thinking about the practice of accountancy and giving it new purpose. Having successfully transformed her own firm into a technologically advanced, paperless work environment, she is now dedicated to educating her fellow colleagues on how to make the same transition. She is a regular contributor to a number of industry publications, including CPA Trendlines, where she offers practical tips and advice on running a next-generation firm. Padar has been named by Accounting Today as “the Top 100 Most Influential to the Profession” for the last four years and manages her firm and discover new “best practices.” Padar is married, has two teenage children and swims competitively. Padar earned her BBA from Saint Mary’s College and MST from Northern Illinois University. Padar is also an adjunct professor at Oakton Community College and a contributing member of the Intuit Trainer Writer Network.

Click here for more by Jody Padar