By Becky Livingston
The Accountant’s Social Media Handbook
There are two schools of thought when it comes to employee advocacy programs:
- those that enable, increasing reach and participation, and
- those that must be contained due to regulatory considerations, such as in the financial services, legal, insurance or medical professions.
MORE ON SOCIAL MEDIA: How to Set Your Firm’s Social Media Foundation | 10 Steps to Creating Employee Brand Advocates with Social Media | What ‘Social Sentiment’ Is and Why You Should Care | What a ‘Community Manager’ Does | How to Set Up a Social Media Plan | Tailor Content to Social Media Platform | Which Social Media Should You Use?
Exclusively for PRO Members. Log in here or upgrade to PRO today.
Regulated professions, such as financial services, must follow certain guidelines when leveraging social media methodologies to promote the organization or firm. In this case, leveraging tools and technology to help listen and to monitor what is being said, commented on and shared by employees is extremely important. Security is the foundation for this model.
Get the Key to Unlock Premium Content Reserved Exclusively for PRO Members.
Go PRO Today: Choose one of these great offers
Monthly Plan, $24.97
Save $5/month (17%)!
7-day, no-risk free trial
then billed to your credit card monthly.
(Cancel any time)
Regular monthly rate: $29.97
Yearly Plan, $249.95
Save $110/year (30%)!
7-day, no-risk free trial
then billed to your credit card annually.
Regular annual rate: $359.95
Best for occasional use.
Get instant access, expires in 24 hours.
One-time, non-recurring, charge of $12.99
About the Author
Becky Livingston, the founder and CEO of Penheel Marketing, has more than twenty years of experience in marketing and communications, as well as a strong background in technology. She can also be found doing public speaking gigs across the country.
She began her career as a computer programmer in the chemical engineering field, then moved into web development and online marketing–all of which has led her to this business. Her forte is big-picture thinking and strategic management of complex initiatives. But don’t let that scare you. Her technology background has taught her a great deal about project management and what it takes to make projects come to life. Her corporate career expands non-profits, large companies, and CPA firms. She has supported businesses in chemical engineering, dot-coms, and, at KPMG, Big Four CPA firms. In her management roles, she has been able to bring complex ideas into reality while keeping an eye on the big picture. Becky’s ability to understand the details, to estimate the project timelines, and to see how each piece of the project can impact others is key to her success.
She also serves as an adjunct professor, author, and speaker. With a graduate degree from Pace University in Information Systems, Livingston also holds undergraduate degrees from two other colleges, plus a Certificate in Corporate Training from NYU. She is also an active member of the Association for Accounting Marketing (AAM) and the Bergen County (N.J.) Professional Women’s Network.
Penheel Marketing builds muscle – marketing muscle – for CPAs and small business owners. In addition to strategic consulting, the firm provides marketing services, such as content development, blog writing, online advertising, website development, graphic design, copywriting and ghostwriting, traditional marketing services, like print ad development, inbound marketing, search engine optimization, and more.
Livingston can be reached directly at Becky [@] Penheel.com. Follow her on Twitter with @PenheelClick here for more by Becky Livingston