By Sandi Leyva
The Complete Guide to Marketing for Tax & Accounting Firms
When I started my business, one of the first things I did was teach a QuickBooks class at the local adult education center. I was paid a lousy $20 per hour to teach a six-hour class of up to 12 entrepreneurs how to set up a chart of accounts, create invoices and enter bills. After the first class, some of the entrepreneurs came up to me and said, “This is good, but I don’t want to do it. Do you want to do my QuickBooks for me?” And I started getting clients.
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The thing about how I started my business was that it was completely reactive; I was at the mercy of who approached me. I wasn’t actively selling. The result was that my business grew incrementally and slowly. I truly didn’t know where I was going, and I didn’t have a plan.
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Sandi Smith Leyva
About the Author
Sandi Smith Leyva, CPA.CITP, helps small business owners get more clients, boost their revenues, and achieve their dreams using painless, low-cost marketing strategies.
She's the author of
The Complete Guide to Marketing for Tax & Accounting Firms,
published by CPA Trendlines, which she discusses here:
Her websites and other marketing strategies have paid back in as little as a week for some clients, and her marketing formula has generated millions of dollars for her clients.
See more at AcceleratorLibrary.com.
Her business experience includes management time at two Fortune 500 companies as well as making payroll every Friday as a small business owner. A seasoned speaker, she has presented her business programs to thousands of conference attendees. Sandi has earned an MBA as well as a masters in neuroscience.
Sandi has written four technology books and over 500 articles for clients such as Microsoft, Intuit, and the American Institute for CPAs, and her most recent book is Following Amelia: A Modern Day 'Round-the-World Flight.
In 1995, Sandi became the sixth American female and the 15th or so female in the world to co-pilot a single-engine airplane around the world. In 2009, Sandi co-founded the American Happiness Association, a 501(c)3 nonprofit charitable organization that helps people learn the tools they need to be happy on a long-term basis.
With quite an eclectic background, Sandi is truly a one-of-a-kind grow-your-biz, live-your-dreams coach. She transforms the latest proven scientific methods into millionaire mindsets to help her clients experience how their own hearts, minds, and spirits are their greatest source of personal power.Click here for more by Sandi Smith Leyva