By Sandi Leyva
If you’re feeling overwhelmed about taking every client to lunch or coffee and wondering where you’re going to get the time, then try the ABCs first.
MORE SMALL FIRM GROWTH STRATEGIES: Use Feedback for Service Innovation | Take Your Client’s Pulse | How to Determine Your Ideal Client | Clients Need Advisory Services More Than They Know | Welcome to the Subscription Economy | Marketing vs. Sales and How to Plunge
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Not every client needs extra private (unbilled) time with you, just your top clients. The ABCs is a ranking method that will help you figure out which clients your top clients are. Group your clients into three groups: A, B, and C.
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Sandi Smith Leyva
About the Author
Sandi Smith Leyva, CPA.CITP, helps small business owners get more clients, boost their revenues, and achieve their dreams using painless, low-cost marketing strategies.
She's the author of
The Complete Guide to Marketing for Tax & Accounting Firms,
published by CPA Trendlines, which she discusses here:
Her websites and other marketing strategies have paid back in as little as a week for some clients, and her marketing formula has generated millions of dollars for her clients.
See more at AcceleratorLibrary.com.
Her business experience includes management time at two Fortune 500 companies as well as making payroll every Friday as a small business owner. A seasoned speaker, she has presented her business programs to thousands of conference attendees. Sandi has earned an MBA as well as a masters in neuroscience.
Sandi has written four technology books and over 500 articles for clients such as Microsoft, Intuit, and the American Institute for CPAs, and her most recent book is Following Amelia: A Modern Day 'Round-the-World Flight.
In 1995, Sandi became the sixth American female and the 15th or so female in the world to co-pilot a single-engine airplane around the world. In 2009, Sandi co-founded the American Happiness Association, a 501(c)3 nonprofit charitable organization that helps people learn the tools they need to be happy on a long-term basis.
With quite an eclectic background, Sandi is truly a one-of-a-kind grow-your-biz, live-your-dreams coach. She transforms the latest proven scientific methods into millionaire mindsets to help her clients experience how their own hearts, minds, and spirits are their greatest source of personal power.Click here for more by Sandi Smith Leyva