One-Step vs. Two-Step Marketing

There's room for both, but be smart about how you use them.

By Jassen Bowman
Tax Resolution Systems

The number of steps that a lead must take in order to receive your full marketing message is an important consideration when planning marketing campaigns and media purchases. Generally, the more steps that a lead must take in order to enter your marketing funnel is going to increase the quality of your leads, but decrease the quantity.

MORE: 5 Daily Tasks for Maximum Tax Resolution Profitability | First, You Need Clients | The Tax Resolution Client Intake Checklist | How to End the Tax Revenue Roller Coaster with a Four-Season Practice Model | How to Turn Routine CPE into a New Marketing Opportunity
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For most marketing funnels, you want the process of becoming a prospect to be as simple and easy for the prospect as possible. The matter of one-step versus two-step marketing is largely a matter of media.

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Jassen Bowman

Jassen Bowman EA

About the Author

Jassen Bowman is an Enrolled Agent who spent eight years exclusively representing taxpayers who owe back taxes to the IRS.

 

He has presented over 200 live seminars and webinars to CPAs, EAs, and attorneys on the subjects of IRS Collections representation, practice management, and growing a tax firm.

Boman is the author of several tax books for both consumers and practitioners and is the founder of Tax Marketing HQ.

In his free time, Jassen is an ice dancer and figure skating test judge.

 

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