Marketing Requires Ruthless Accountability

Jassen Bowman: "Client dollars are really the only vote that matters when it comes to marketing decisions.""Lists are not leads."

By Jassen Bowman
Tax Resolution Systems

At all times and in all circumstances, you need to hold your marketing ruthlessly accountable for results.

MORE: One-Step vs. Two-Step Marketing | 5 Daily Tasks for Maximum Tax Resolution Profitability | First, You Need Clients | Tax Resolution: A Lucrative Opportunity | 4 Problems with the Tax Resolution Industry | The Tax Resolution Client Intake Checklist
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This is an inherent difference between direct response marketing and image advertising or branding. In a practical sense, this means that you need to test, track and measure everything you do in your marketing.

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Jassen Bowman

Jassen Bowman EA

About the Author

Jassen Bowman is an Enrolled Agent who spent eight years exclusively representing taxpayers who owe back taxes to the IRS.

 

He has presented over 200 live seminars and webinars to CPAs, EAs, and attorneys on the subjects of IRS Collections representation, practice management, and growing a tax firm.

Boman is the author of several tax books for both consumers and practitioners and is the founder of Tax Marketing HQ.

In his free time, Jassen is an ice dancer and figure skating test judge.

 

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