Follow Up with Leads Longer

Businessman typing on laptop, shadows of envelopesDo it right and you may not need any new leads.

By Jassen Bowman
Tax Resolution Systems

To put it bluntly, if you’re not actively marketing to your lead database on a regular basis, then you wasted the money you spent to obtain those leads in the first place.

MORE: Marketing Requires Ruthless Accountability | One-Step vs. Two-Step Marketing | Tax Resolution: A Lucrative Opportunity
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One amazing fact about sales has held true for nearly a century: The majority of sales are closed after the fifth contact. This fact holds true for any industry, and the number of contacts required to close a sale increases as the price point of the product or service increases.

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Jassen Bowman

Jassen Bowman EA

About the Author

Jassen Bowman is an Enrolled Agent who spent eight years exclusively representing taxpayers who owe back taxes to the IRS.

 

He has presented over 200 live seminars and webinars to CPAs, EAs, and attorneys on the subjects of IRS Collections representation, practice management, and growing a tax firm.

Boman is the author of several tax books for both consumers and practitioners and is the founder of Tax Marketing HQ.

In his free time, Jassen is an ice dancer and figure skating test judge.

 

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